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E-Mail: Not Dead, Evolving
Gill, BarryArtículo HBS-F1306Z-ETecnologías de la informaciónE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €
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Bank and Non-Bank Financing
Álvarez, E.; Martínez Abascal, EduardoNota técnica FN-405-EFinanzasDesde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Caso IIST-PI-224-I-ITServicios y operacionesQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15AS054Dirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArtículo HBS-F1309B-ELiderazgo y Dirección de personasHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Desde 8,20 €
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Negotiating with Banks
Santomá, Javier; Vázquez- Dodero, Juan Carlos; Maza Mur, JesúsNota técnica FN-639-EFinanzasThis note describes the negotiation process between banks and small companies to get loans, and it discusses the factors that financial institutions study when deciding whether or not to grant a loan. The process is divided into five phases: previous relations with the company, preparation of the application, the negotiation per se, the bank's decision, and upkeep of the relationship. This case replaces the technical note with the same title fro...Desde 8,20 €
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Herramientas para el diagnóstico financiero
Álvarez, E.; Tàpies, JosepNota técnica FN-351FinanzasInstrumentos para el análisis financiero de la empresa. Análisis de la cuenta de resultados, del balance y del estado de origen y aplicación de fondos. Ratios de rentabilidad, operativos de endeudamiento y de tesorería. Análisis de los componentes de la rentabilidad. La nota va guiando al lector sobre la aplicación y uso de todas estas herramientas a los estados financieros de la empresa MBA Technologies. Al final, el lector tiene la oportunidad ...Desde 8,20 €
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €