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Tilt, 7. Taking Control of Criteria of Purchase
Dawar, NirajCapítulo de Libro HBS-0008BC-EMarketingIn Chapter 7, Taking Control of Criteria of Purchase (24 pages), the author explores the consumer decision-making process. He explains how customer decisions are based on a set of criteria about product benefits that an individual uses to organize and assess different brands. Competitive advantage comes from a company's ability to influence which criteria customers use for decision-making. The author shows how a market leader can be the first bra...Desde 8,20 €
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Chapter Seven: LIE #7 People have potential
Buckingham, Marcus; Goodall, AshleyCapítulo de Libro HBS-1038BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Desde 8,20 €
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Negotiation 7: Multilateral negotiations-coalitions
Ricart, Joan EnricNota técnica ASEN-125-EEconomíaDesde 8,20 €
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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArtículo ART-3052-EDirección estratégica, Tecnologías de la informaciónAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Desde 8,20 €
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A Concise Guide to Macro Economics, Second Edition, Chapter 7, Understanding Exchange Rates
Moss, David A.Capítulo de Libro HBS-0019BC-EFinanzasIn Chapter 7, Understanding Exchange Rates (9 pages), the author identifies critical factors that have both long- and short-term impact on exchange rates. He explores how a country's current account balance, inflation rate, and interest rates affect its currency. He argues that, despite these theories, the currency market is unpredictable and shares overall guidelines for understanding global currency.Desde 8,20 €
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Mujer y empresa en el nuevo siglo: 7 preguntas clave
Chinchilla, NuriaNota técnica DPON-1Liderazgo y Dirección de personasLa incorporación de la mujer al mundo laboral y la globalización presentan nuevos retos a las empresas. Pero sólo aquellas instituciones que encarnen una cultura basada en los sólidos valores humanos propios de la concepción humanista femenina, lograrán ser competitivas en el próximo milenio. Para adoptar esa cultura es necesario aclarar algunos puntos.Desde 8,20 €
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Samsung Galaxy Note 7 Debacle - Teaching Note
John Lee; Chloe Zheng; Dominic LimNota del Instructor IVEY-8B17M152-EDirección estratégicaTeaching note for product 9B17M152.Desde 0,00 €
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The 7 Questions to Ask (Spanish version)
Simons, Robert L.Artículo HBS-R1011GDirección estratégicaAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Desde 8,20 €
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The HBR Guide to Better Business Writing: 7. Use Graphics to Illustrate and Clarify
Garner, Bryan A.Capítulo de Libro HBS-7742BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 7, Use Graphics to Illustrate and Clarif...Desde 8,20 €
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Chapter 7: How to Prepare and Discuss Cases
Ellet, WilliamCapítulo de Libro HBS-1027BC-EConocimiento y comunicaciónTwo important learning opportunities that case teaching gives students is the chance to participate in problem-solving with peers, and to shape class discussion. To get the most out of any case discussion, students should take case preparation seriously aDesde 8,20 €