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ASUSTeK and the Google Nexus 7 Tablet

Shih, Willy; Wang, Jyun-Cheng

Caso HBS-613056-E

Dirección estratégica

To maximize their effectiveness, color cases should be printed in color. Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the lower pr...

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Negotiation 7: Multilateral negotiations-coalitions

Ricart, Joan Enric

Nota técnica ASEN-125-E

Economía

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Chapter Seven: LIE #7 People have potential

Buckingham, Marcus; Goodall, Ashley

Capítulo de Libro HBS-1038BC-E

Forget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...

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7 Forces to Success in PPPs

Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi

Artículo ART-3052-E

Dirección estratégica, Tecnologías de la información

As more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...

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Mujer y empresa en el nuevo siglo: 7 preguntas clave

Chinchilla, Nuria

Nota técnica DPON-1

Liderazgo y Dirección de personas

La incorporación de la mujer al mundo laboral y la globalización presentan nuevos retos a las empresas. Pero sólo aquellas instituciones que encarnen una cultura basada en los sólidos valores humanos propios de la concepción humanista femenina, lograrán ser competitivas en el próximo milenio. Para adoptar esa cultura es necesario aclarar algunos puntos.

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A Concise Guide to Macro Economics, Second Edition, Chapter 7, Understanding Exchange Rates

Moss, David A.

Capítulo de Libro HBS-0019BC-E

Finanzas

In Chapter 7, Understanding Exchange Rates (9 pages), the author identifies critical factors that have both long- and short-term impact on exchange rates. He explores how a country's current account balance, inflation rate, and interest rates affect its currency. He argues that, despite these theories, the currency market is unpredictable and shares overall guidelines for understanding global currency.

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Samsung Galaxy Note 7 Debacle - Teaching Note

John Lee; Chloe Zheng; Dominic Lim

Nota del Instructor IVEY-8B17M152-E

Dirección estratégica

Teaching note for product 9B17M152.

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Chapter 7: How to Prepare and Discuss Cases

Ellet, William

Capítulo de Libro HBS-1027BC-E

Conocimiento y comunicación

Two important learning opportunities that case teaching gives students is the chance to participate in problem-solving with peers, and to shape class discussion. To get the most out of any case discussion, students should take case preparation seriously a

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The HBR Guide to Better Business Writing: 7. Use Graphics to Illustrate and Clarify

Garner, Bryan A.

Capítulo de Libro HBS-7742BC-E

The HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 7, Use Graphics to Illustrate and Clarif...

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Shere Khan - Comprador

Mehta, Kandarp

Ejercicio NEGE-1

Análisis de decisiones, Liderazgo y Dirección de personas

Típica situación de negociación posicional respecto de una antigua estatuilla de cerámica de Shere Khan, el tigre de El libro de la selva, de Rudyard Kipling.

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