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Zyrcular Foods: Construir um negócio no mercado de proteínas alternativas e Food Tech
Ochoa de Zabalegui, G.; Boccherini Bogert, J.A.Caso IIST-DGI-340-P-PPInnovación y cambioZyrcular Foods (ZF), propriedade da família proprietária Vall Companys, e um dos principais produtores de carne da Europa, foi fundada em 2019, com vista ao mercado de proteínas alternativas, substitutos vegetais para produtos animais e alimentos veganos. Em 2021, e após os primeiros passos como distribuidor da Beyond Meat e de outras marcas, foi criada uma fábrica de produção e o CEO da ZF teve de tomar uma decisão sobre o modelo de negócio para...Desde 8,20 €
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IBM and the Reinvention of High School (A): Proving the P-TECH Concept
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314049-EIBM's Corporate Citizenship office created a social and organizational innovation in public education through a business-school partnership. IBM's Stanley Litow was the key architect in designing Pathways in Technology Early College High School, known as P-TECH. The open enrollment high school located in New York City's Brooklyn was launched in 2011 through a joint partnership between IBM, City University of New York (CUNY), and the New York City...Desde 8,20 €
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Negotiating the P&G Relationship with Wal-Mart (Spanish version)
Sebenius, James K.; Knebel, EllenCaso HBS-908S01Dirección estratégicaDescribes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons ...Desde 8,20 €
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106C-EIn the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market. The resulting innovations range from a 33-cent razor for customers in emerging economies to Tide Dry Cleaners-establishments with drive-through window...Desde 8,20 €
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IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314050-EIBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, found himself overwhelmed by interested parties...Desde 5,74 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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S&P Indices and the Indexing Business in 2012
Viceira, Luis M.; Wagonfeld, Alison BerkleyCaso HBS-213049-EFinanzasIn June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones Indices. This case discusses the index provider business model through the lenses of this transaction: sources of revenue and profitability, business valuation, uses of indexes in the m...Desde 8,20 €
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A direçção de inovação e tecnologia, DIT da Brisa
Cristina, Ferreira; Ramalho J.Caso AESE-P-A-553-PPContabilidad y controlO caso Direcção de Inovação e Tecnologia da Brisa é fruto da investigação desenvolvida pela AESE no âmbito do estudo da Inovação em Portugal. O caso mostra como se implementou nesta empresa um processo estruturado de transferência e aplicação de tecnologias, a partir da base de conhecimentos própria e de um projecto de I&D no âmbito do Grupo Mello.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €