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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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E-Mail: Not Dead, Evolving
Gill, BarryArtículo HBS-F1306Z-ETecnologías de la informaciónE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Desde 8,20 €
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCaso IVEY-9B15M127-EDirección estratégica, Iniciativa emprendedoraIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Desde 8,20 €
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Caso IIST-PI-224-I-ITServicios y operacionesQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Desde 8,20 €
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCaso IVEY-W27257-EConocimiento y comunicación, Dirección estratégicaOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Desde 8,20 €
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCaso SM-1649Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasDesde 8,20 €
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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCaso SM-1708Dirección estratégica, Liderazgo y Dirección de personasEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Desde 8,20 €
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArtículo HBS-F1309B-ELiderazgo y Dirección de personasHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Desde 8,20 €
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Ficosa International: eligiendo el futuro
Sastre Boquet, Isaac; Tàpies, Josep; Canals, JordiCaso SM-1661Dirección estratégicaEste caso presenta algunas decisiones estratégicas y de gobierno a las que Ficosa debe enfrentarse para poder competir en una industria global. También recoge algunas decisiones que debe adoptar el consejero delegado (CEO).Desde 8,20 €