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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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The Case Method: A Teaching Tool for Professional Men or Women of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosNota técnica ASNN-3-EConocimiento y comunicación, Liderazgo y Dirección de personasThe note discusses the case method and its use as a tool in the education of management professionals.Desde 8,20 €
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCaso DARDEN-BP-0524-EGobierno corporativoThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Desde 8,20 €
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCaso IVEY-9B15A054-EDirección estratégica, MarketingThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Desde 8,20 €
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArtículo HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Desde 8,20 €
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Decide how to Act and Think for Yourself
Vázquez-Dodero de Bonifaz, Juan Carlos; Fraguas Solé, Rafael; Palencia Herrero, Luis; Rosenberg, Michael Steven; Stein Martínez, Guido; Weber, Eric ChristopherNota técnica ASNN-13-EConocimiento y comunicación, Liderazgo y Dirección de personasThe complexity and discretionality of management decisions make it advisable to abandon preconceived mental schemes, and, using whatever is good about them, generate one's own "viewing apparatus" for non-technical or highly uncertain issues.Desde 8,20 €
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Pillars of a Pedagogical Process for Educating Professionals of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosNota técnica ASNN-2-EConocimiento y comunicación, Liderazgo y Dirección de personasThe education of management professionals has certain requisites deriving from the nature of their professional activity. This technical note explores the foundations, virtues and limitations of the case method.Desde 8,20 €
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Human Decisions: The Role of the Will
Stein, Guido; Vázquez- Dodero, Juan CarlosNota técnica ASNN-10-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe objective of this teaching note is to explain why making good executive decisions does not just stem from intelligence, but more importantly from the will of the decision maker. To decide cleverly you have to think cleverly, but above all you need to have strong will. Current thinking about the significance of feelings and their influence on intelligence, usually known as emotional, has led to the anthropological foundations upon which manage...Desde 8,20 €
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Criterios de decisión de un banquero: el caso de Luis Valls-Taberner
Stein, Guido; García de Santos, TeresaNota técnica ASNN-16Análisis de decisiones, Conocimiento y comunicación, Liderazgo y Dirección de personasLuis Valls-Taberner fue director del Banco Popular durante más de 30 años. Construyó el banco con personalidad, eficacia, diplomacia y visión de largo plazo, puso al cliente en el centro y convirtió al Popular en el banco más rentable del mundo. En esta nota técnica se pretende profundizar en tal éxito y brindar al lector unos criterios básicos que le orienten en la toma de decisiones en distintos ámbitos.Desde 8,20 €
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCaso IVEY-9B13M083-EDirección estratégicaThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Desde 8,20 €