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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Desde 8,20 €
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Tata Equity P/E Mutual Fund: Performance Measurement and Attribution
Gaurav Singh ChauhanEjercicio IVEY-9B18N025-EFinanzasAs a typical investor in India, you sought to attain reasonable growth in her capital with adequate diversification and low volatility in returns. It was suggested that you consider investing in mutual funds in order to obtain diversified exposure to IndiDesde 8,20 €
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707545-EDirección estratégicaTeaching note to 706435.Desde 0,00 €
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The Best Advice I Ever Got: William P. Lauder (Spanish version)
Dowling, Daisy WademanArtículo HBS-F0805DLiderazgo y Dirección de personasThe president and CEO of Estee Lauder Companies learned the importance of time management back when he worked under U.S. treasury secretary Donald Regan. The lesson sounds simple, but it has shaped his approach to strategy and his philosophy on motivating people.Desde 8,20 €
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Tom Muccio: Negotiating the P&G Relationship with Wal-Mart, (B)
Sebenius, James K.; Knebel, EllenCaso HBS-907014-ESupplements the (A) case.Desde 5,74 €
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCaso P-886Servicios y operacionesEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Desde 8,20 €
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IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-314063-ETeaching Note for 314050.Desde 0,00 €
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TD Canada Trust (B): Linking the Service Model to the P&L
Campbell, Dennis; Kazan, BrentCaso HBS-108043-EDesde 5,74 €
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Tata Equity P/E Mutual Fund: Performance Measurement and Attribution - Teaching Note
Gaurav Singh ChauhanNota del Instructor IVEY-8B18N025-EFinanzasTeaching note for product 9B18N025.Desde 0,00 €
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Airbus Industrie
Bell, J.; Berge, P.; Gallo, Miguel Ángel; Nueno, PedroCaso P-583-EServicios y operacionesAirbus Industrie is a field research case obtained from interviews in the headquarters of the company in Toulouse as well as in some of the partner companies (particularly in CASA). The case describes the history, operations, programmes and future plans of the company. Certain emphasis is put on the many shareholders in this project. Airbus Industrie is a macro-project and one of the purposes of the case is to make possible the discussion and stu...Desde 8,20 €