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GLOVO: Q-commerce, the evolution of E-commerce. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Nota del Instructor IIST-PITN-219-E-EServicios y operacionesIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Desde 0,00 €
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCaso DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Desde 8,20 €
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-ZHInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Dr. M. L. Dhawale Trust Hospital - Towards Sustainability
Gayathri Sivaraman; Vasant SivaramanCaso IVEY-9B10B010-EContabilidad y control, Dirección estratégica, FinanzasThis case deals with a rural charitable homeopathic hospital in the state of Maharashtra, India, set in the year 2008. The hospital, Dr. M. L. Dhawale Memorial Trust's Rural Homeopathic Hospital, is one among many clinics and hospitals run by the Dr. M. L. Dhawale Memorial Trust (MLDT). Dr. Navin Pawaskar, the head of the hospital, has to make recommendations to the management team to improve the profitability of the hospital and be financially s...Desde 8,20 €
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Improving the Odds of M&A Success
Herd, Tom; Steger, Terry W.; Saksena, Arun K.Artículo HBS-U0809B-EDirección estratégicaDespite widespread economic uncertainty, the mergers and acquisitions market is heating up. While today's economic volatility adds extra risk, the hard truth is that, even in boom times, M&A deals often fall short of expectations. There are many reasons fDesde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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Managing in Corporate Aviation: Averting a Hard Landing
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1373-EEconomíaThis field-based case follows the fictionalized Elisa Stallings, the manager of CandyCo's Aviation Dispatch group (Dispatch) which manages the aviation assets for the international company. Students learn about the positive leadership style of Stallings, who believed in empowering employees and having frank, respectful conversations with her staff. Stallings's leadership approach and focus on improving efficiency seem to initially work well as sh...Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Creatividad e Innovación en las Organizaciones
Amabile, Teresa M.Caso HBS-305S11Iniciativa emprendedoraLa creatividad, la producción de ideas nuevas y útiles por parte de individuos o equipos, puede aparecer en muchas formas y muchas funciones dentro de las empresas de todo tipo - desde empresarial de nueva creación a las empresas bien establecidas. Esta nota se describen las variedades de la creatividad en las organizaciones, y disipa mitos comunes acerca de lo que es la creatividad. Propone un método para reconocer la creatividad, describe los c...Desde 8,20 €