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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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TD Canada Trust (B): Linking the Service Model to the P&L
Campbell, Dennis; Kazan, BrentCaso HBS-108043-EDesde 5,74 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-314063-ETeaching Note for 314050.Desde 0,00 €
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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106CDirección estratégicanew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Desde 8,20 €
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The Best Advice I Ever Got: William P. Lauder (Spanish version)
Dowling, Daisy WademanArtículo HBS-F0805DLiderazgo y Dirección de personasThe president and CEO of Estee Lauder Companies learned the importance of time management back when he worked under U.S. treasury secretary Donald Regan. The lesson sounds simple, but it has shaped his approach to strategy and his philosophy on motivating people.Desde 8,20 €
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Infrico
Galisteo Aragón, P.; Pérez Gálvez, J.; Selva Morán, M.Caso IIST-DGI-206-P-PPIniciativa emprendedoraO caso apresenta a situação de quatro sócios, que iniciaram o seu empreendimento comercial do zero e que, após vinte e cinco anos, criaram uma empresa nacional líder no setor da refrigeração comercial industrial. Trata dos eventos e decisões mais importantes do ponto de vista dos negócios, investimentos, política de marcas e seleção e incorporação de pessoas para passar de uma estrutura informal para um organigrama formalizado. Tudo isto, sem esq...Desde 8,20 €
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HPQ: Carli Fiorina joga o futura
Grau, Juan; Taracena E.Caso IPADE-(P)DGp-2018EconomíaA proposta de fusão entre a Hewlett Packard e a Compaq Computer Corp. provocou mudanças profundas em ambas as organizações. Alguns dirigentes e administradores da Hewlett Packard concordam com a fusão, outros discordam e isto originou disputas internas pelo poder e pelo controlo da empresa. Carly Fiorina foi o eixo sobre o qual girou todo o processo dessa fusão. Será que esta fusão vai ajudar a Hewlett Packard e a Compaq a concorrerem decididamen...Desde 8,20 €