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The Music Industry in the 2020s
Vroom, Govert; Deshmane, Abhishek; Sastre Boquet, IsaacNota técnica SMN-706-EDirección estratégica, Innovación y cambioSince the emergence of digital technologies in the 1990s the music industry has been in a state of constant disruption. In a world where multiple media compete for the attention of individuals through multiple channels, the ways people all over the world are now creating, distributing, and consuming music seem to be more diverse than ever. This note describes the current state of the industry, the value chain, its actors (artists, music labels, d...Desde 8,20 €
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Protocol: Regulation or Framework Agreement
Tàpies, JosepNota técnica SMN-684-EGobierno corporativoWhen a family business begins to manage the relationship between the family and the business it owns, it must not (or should not) try to start regulating issues relating to work, money, power, or status without first making certain that all members reach a consensus on these four questions: " Why do we want to form a family business? " What family business model would we like to have in terms of the roles that family members will take within it? ...Desde 8,20 €
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArtículo HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Desde 8,20 €
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PI-188-I L Gruppo Agro Sevilla e la Sfida del Mercato Americano
Llano Irusta, M. A.Caso IIST-PI-188-I-ITServicios y operacionesAgro Sevilla è stata fondata in Andalusia nel 1977 come cooperativa di secondo grado e nel 2017 è diventata una delle principali realtà produttive, confezionatrici ed esportatrici di olive in tutto il mondo. Nel 1994 si è guadagnata il titolo di primo esportatore spagnolo nel settore. Il 22 giugno del 2017, le due più grandi aziende americane produttrici di olive nere, Musco Family Olive e Bell-Carter Foods, hanno presentato ricorso al Dipartimen...Desde 8,20 €
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Visualizing Your Social Network
Ferraro, Fabrizio; Tortoriello, MarcoNota técnica SMN-687-EDirección estratégicaThe technical note provides different options for visualizing one's social network. Drawing a picture of your social network, and of the broader social network in your company, might help you go beyond a simplistic view of what your contacts are (Who do you know?) and think about how the people in your company are connected to each other (your indirect contacts).Desde 8,20 €
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La función y las responsabilidades del Consejo de Administración en la empresa familiar
Ceja, Lucía; Tàpies, JosepNota técnica SMN-693Análisis de decisiones, Dirección estratégica, Gobierno corporativoLas empresas familiares requieren mecanismos de buen gobierno para conseguir sus metas y tener éxito de generación en generación. Estas estructuras de gobierno contienen los planes, declaraciones, políticas, normas y acuerdos que permiten a las empresas familiares definir su razón de ser y su identidad. En esta nota técnica nos centraremos en una de las estructuras de gobierno empresarial más importantes de la empresa familiar: el Consejo de Admi...Desde 8,20 €
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E Ink in 2008
Yoffie, David B.; Kim, ReneeCaso HBS-709443-EDirección estratégicaIn the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.Desde 8,20 €
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Strategy in the 21st Century: Business Models in Action
Ricart, Joan EnricNota técnica SMN-685-EDirección estratégicaThis document shows the benefits of representing business models as connected choices and consequences, establishing value-creating virtuous cycles. The approach successfully addresses the variability of contexts and dynamic interactions, becoming a useful and practical tool for capturing the essence of corporate strategy in the 21st century.Desde 8,20 €
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Can the board of directors be an effective team?
Canals, JordiNota técnica SMN-709-EDirección estratégica, Gobierno corporativoThis technical note discusses whether boards of directors can be effective teams to help govern the company. Most of the literature in this area deals with the board structure and composition. This note presents the key attributes of boards as human groups, the dynamics of effective groups decision-making and the cognitive and behavioral biases that diminish board effectiveness.Desde 8,20 €