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The Purpose of Makon USA (B)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCaso DPO-747-ELiderazgo y Dirección de personasThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Desde 5,74 €
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Luis Arrese (D): A Few Weeks Later (Portuguese Version, Portugal)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCaso DPO-804-PPLiderazgo y Dirección de personasThe long-awaited promotion doesn?t arrive. Luis receives the request to perform a 360º evaluation to identify what precisely about his people-management skills is making his immediate boss reluctant to promote him to the top role. This case replaces the DPO-74-E Fernando Ruiz (D): A Few Weeks Later from the same authors.Desde 5,74 €
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Hervé Rousseau: The Rise and Fall of a Young Consultant (B)
Proust E.; Ribera, AlbertoCaso DPO-67-ELiderazgo y Dirección de personasPersonal considerations about the learning points achieved two years after the situation described in Case A.Desde 5,74 €
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Luis Arrese (D): A Few Weeks Later (Portuguese Version, Brazil)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCaso DPO-804-PBLiderazgo y Dirección de personasThe long-awaited promotion doesn?t arrive. Luis receives the request to perform a 360º evaluation to identify what precisely about his people-management skills is making his immediate boss reluctant to promote him to the top role. This case replaces the DPO-74-E Fernando Ruiz (D): A Few Weeks Later from the same authors.Desde 5,74 €
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCaso IVEY-9B17M032-EDirección estratégica, Iniciativa emprendedoraAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Desde 8,20 €
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArtículo HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Desde 8,20 €
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Relaciones entre colegas (B)
Ribera, AlbertoCaso DPO-87Liderazgo y Dirección de personasContinuación del caso DPO-86 Relaciones entre colegas (A): consejos que Jorge, antiguo jefe, da a Pablo sobre el problema planteado con una colega.Desde 5,74 €
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PI-188-I L Gruppo Agro Sevilla e la Sfida del Mercato Americano
Llano Irusta, M. A.Caso IIST-PI-188-I-ITServicios y operacionesAgro Sevilla è stata fondata in Andalusia nel 1977 come cooperativa di secondo grado e nel 2017 è diventata una delle principali realtà produttive, confezionatrici ed esportatrici di olive in tutto il mondo. Nel 1994 si è guadagnata il titolo di primo esportatore spagnolo nel settore. Il 22 giugno del 2017, le due più grandi aziende americane produttrici di olive nere, Musco Family Olive e Bell-Carter Foods, hanno presentato ricorso al Dipartimen...Desde 8,20 €
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Hervé Rousseau: The Rise and Fall of a Young Consultant (A)
Proust E.; Ribera, AlbertoCaso DPO-66-ELiderazgo y Dirección de personasThe context is the post-merger integration project of two European banks. GlobalOne (a major multinational consulting firm) was put in charge of the IT transformation, adapting the production and management processes, and proceeding with a change management project for the unified sales force. The case is written by a young manager who actively took part in this project. The case describes how the market conditions and the overall changes in th...Desde 8,20 €
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E Ink in 2008
Yoffie, David B.; Kim, ReneeCaso HBS-709443-EDirección estratégicaIn the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.Desde 8,20 €