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Los Grobo (Spanish version)
McAfee, Andrew; De Royere, AlexandraCase HBS-606S30Service and Operations ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Los Grobo, una empresa de grano de cultivo basados en la Argentina, debe decidir si se debe expandirse internacionalmente a la vecina Paraguay y Uruguay. Los Grobo ha construido una red de TI-equipad...Starting at €8.20
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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCase OIT-7-EService and Operations ManagementThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Starting at €8.20
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Why Sustainability Is Now the Key Driver of Innovation (Spanish version)
Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.Article HBS-R0909EService and Operations Management(1) viewing compliance as opportunity; (2) making value chains sustainable; (3) designing sustainable products and services; (4) developing new business models; and (5) creating next-practice platforms. The authors outline the challenges that each stage entails and the capabilities needed to tackle them. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations a...Starting at €8.20