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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15M065-EEntrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Disfruta "Taking the Juice Out of Innovation"
González Aguado, Héctor Alonso; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31234_E-EEntrepreneurshipDisfruta es la principal cadena de juguerías en Perú. El caso detalla la historia de los emprendedores desde sus inicios y describe algunas de las decisiones más importantes en cuanto a experiencia del cliente, eficiencia operativa e innovación para el éxito de la empresa. El caso se ubica en 2017, cuando los emprendedores meditan respecto a la estrategia que deben seguir para su expansión y consolidación.Starting at €8.20
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Trout Farming in Peru: The Lake Titicaca Decision
Christopher J. Robertson; David T.A. WesleyCase IVEY-9B07M003-EEntrepreneurship, StrategyFaced with capacity constraints at the company's river fed facilities, the president and general manager of Piscifactorias de los Andes (Piscis), the largest trout farming company in Peru, is considering an option to create a trout farm on Lake Titicaca. Although Titicaca was the largest lake in South America and was in many ways ideally suited to trout farming, all previous attempts to commercialize the lake's fishery had failed. In addition, Pi...Starting at €8.20
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Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru (Spanish version)
Matthias A. Tietz; Susan Calderón UrbinaCase IVEY-9B15MS065Entrepreneurship, StrategyA young Peruvian MBA graduate, who previously had worked in international marketing firms, founded an online fashion store and has been selling North American fashion products through Facebook, personal sales events and pop-up stores. The business has been growing profitably with an increasing customer base, overcoming initial supply side issues. Three years after the launch, however, the personal approach to satisfy each customer, a stronghold o...Starting at €8.20
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Cultivating Social Enterprise in Peru: A Portfolio Approach
Oana Branzei; Jan DutkiewiczCase IVEY-9B08M047-EEntrepreneurship, StrategyA consultant with CARE Enterprise Partners (CEP) is tasked to provide consulting for three social enterprises in different stages of development, each benefiting from CEP funding and support. CONASE - an oatmeal manufacturer selling to the government's vaso de leche free breakfast program - asked for advice on strategic analysis and creative approaches to customer relations. Seviagro - a market linkage social enterprise aggregating produce from s...Starting at €8.20