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Payal Novelty Bindi: Cultural Product or Fashion Accessory?
Ramesh Avadhanam, Vinit Dani, Vani HarpanahalliCase IVEY-W34574-EEntrepreneurship, MarketingThe bindi brand Pearl Eyeflax was marketed by micro organization Payal Novelty Private Limited (PNPL), based in Bhubaneshwar, India. A bindi had rich traditional importance and was historically a critical part of the attire worn by women in India. However, over time the bindi had evolved to become more of a fashion accessory. With the rise of fusion fashion and growing international popularity of the bindi as a fashion accessory, the director of ...Starting at €8.20
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Indian Farmers Fertilizer Cooperative Limited: Employee Data Conundrum
Shikha Bhardwaj, Shivani Sharma, Bikramjit RishiCase IVEY-W34116-EKnowledge and Communication, Leadership and People ManagementIn July 2022, the joint general manager of personnel and administration at the Indian Farmers Fertilizer Cooperative Limited (IFFCO)’s Paradeep unit received a call from the Delhi corporate office informing him of a complaint filed by the wife of a deceased employee against a current employee of the unit. The complaint alleged that the employee had defrauded the widow of approximately US$40,000—the sum total of her husband’s terminal death benefi...Starting at €8.20
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Merafuture: Building an Ed-Tech Start-Up in Pakistan
Zunaira Saqib, Madiha Gohar, Ayesha AbrarCase IVEY-W34302-EEntrepreneurship, StrategyMaria took a final glance at the company accounts, then closed her laptop. On New Year’s Eve of 2022, she had mixed emotions reflecting on the journey of the past two years. In just fifteen days, it would be Merafuture's two year anniversary as a registered company. 2020 and 2021 were anything but normal for the world, and it was no different for Merafuture. In August 2021, after struggling for the first year and a half, the company began to show...Starting at €8.20
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Ola Electric's Audacious Scooter Plans on Fire
Nitin Pangarkar; Neetu YadavCase IVEY-W33537-ELeadership and People Management, StrategyOla Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its produ...Starting at €8.20
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Cynet Systems: Ready to Leverage Mileage from Human Resource Analytics?
Yogesh Pandey; Atri SenguptaCase IVEY-W31026-EInformation Technologies, Leadership and People ManagementCynet Systems Private Limited (Cynet) was a subsidiary of Cynet Corporation, a technology services firm providing staffing support for US clients. The Cynet team in India was based in smaller Indian cities such as Karnal and Dehradun. When a lockdown was announced in early March 2020 to curb the spread of COVID-19 in the country, the recruiters working for Cynet had to shift to remote work. This was a dramatic shift for the young recruiters, most...Starting at €8.20
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Guria India: Authentic Leadership for Societal Grand Challenges
Alison Konrad; Mohammad Rishad Faridi; Ajeet SinghCase IVEY-W27150-ELeadership and People ManagementAjeet Singh was an example of an authentic leader, devoting himself to tackling the societal grand challenge of sex trafficking and child prostitution in India. Singh was the founder and leader of Guria India (Guria), a non-governmental organization with a holistic approach to improving the lives of sex workers and trafficked women and children. Through trial and error learning as well as years of immersion in and working with the community in on...Starting at €8.20
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Teachmint: Competitive Positioning in India's EdTech Industry
Nancy Gupta; Abhishek Narain SinghCase IVEY-W28535-EEntrepreneurship, StrategyIn 2020, the tuition and coaching industry in India was severely hit due the COVID-19 pandemic and subsequent nationwide lockdowns. With physical classes suspended, many private tutors and coaching institutes closed their businesses. Teachers and educators found limited options for conducting classes online, and it was challenging to manage and monitor teaching-related activities. Founded in May 2020, Teachmint, the Bengaluru-based education tech...Starting at €8.20
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Zhuiyi Technology: Develop or Diversify?
Chongqiao Xiong; Haiyang Li; Yijia Tang; Jiana LuCase IVEY-W31059-EEntrepreneurship, StrategyThe case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as well as to the lack of vertical ...Starting at €8.20
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Social Salary Setting at Spiber, Teaching Note
Whillans, Ashley V.; Beshears, JohnTeaching Note HBS-921014-ELeadership and People ManagementThis case tells the story of Spiber, a Japanese technology start-up company. To reflect the company's values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their own salary. In the couStarting at €0.00
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Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)
Hill, Linda A.; Tedards, EmilyCase HBS-421021-ELeadership and People ManagementIn 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation-a grant-making philanthropy with a mission to transform learning outcomes for 20 million children in rural government schools by 2025. By 2013, it was clear that Sampark was never going to reach 20 million children by writing grants. Vineet stepped out of the corporat...Starting at €8.20