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Nokia India: Battery Recall Logistics
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCase IVEY-9B11D003-EEntrepreneurship, Service and Operations Management, StrategyThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to China. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery resulted in panic in customers after the Indian media widely publicized the potential dange...Starting at €8.20
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Nokia India: Battery Recall Logistics (Spanish Version)
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCase IVEY-9B11DS003Entrepreneurship, Service and Operations Management, StrategyThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to ChiStarting at €8.20
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Walmart China - Supply Chain Transformation
P. Fraser JohnsonCase IVEY-9B15D018-EService and Operations Management, StrategyIn late September 2015, the senior vice-president of supply chain management at Walmart China was preparing for a meeting in Bentonville, Arkansas, where she was expected to make a presentation detailing plans for Walmart China's network of distribution centres. The investment in infrastructure would be the next major step in the organization's supply chain transformation. The case provides an opportunity to explore issues related to supply chain...Starting at €8.20
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Unicon Concrete Products (H.K.) Ltd. (Spanish version)
Robert Klassen; P. Fraser JohnsonCase IVEY-9A98DS06Service and Operations Management, StrategyLa empresa Unicon provee productos de concreto premoldeados al floreciente mercado de la construccion de Hong Kong. El subdirector se encuentra evaluando una oportunidad para obtener una carta blanca en la aprobacion regulatoria para los productos a medida disenados por Unicon para su cliente mas importante, la Autoridad de la Vivienda de Hong Kong. Esta oportunidad promete una reduccion de costos tanto a Unicon como a este cliente, aunque quedan...Starting at €8.20
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LYFEN: Building a Supply Chain to Create Competitive Advantage
Haitao Yin; Ruiyu Zhu; P. Fraser JohnsonCase IVEY-9B19D007-EService and Operations Management, StrategyThis case describes the journey of a Chinese snack food company, LYFEN, as it developed supply-chain processes and capabilities to compete successfully in a highly competitive market. It provides detailed information about LYFEN’s quality-control processes and supply-chain management practices. A particularly interesting aspect of the case is the challenges faced by the company to deliver on customer expectations for food safety and the associate...Starting at €8.20