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Amazon.com, 2021 (Spanish version)
Wells, John R.; Weinstock, Benjamin; Danskin, Galen; Ellsworth, GabrielCase HBS-718S08StrategyIn January 2019, Amazon.com Inc (Amazon) became the most valuable company in the world, above Microsoft, Apple, and Alphabet (Google). Jeff Bezos, Amazon's founder and CEO was now the world's richest man. On January 31st, 2019, Amazon announced 2018 operating profits of $12.4 billion, up from $178 million in 2014, on sales of $232 billion, up from $89 billion four years earlier. The shareholders expressed their satisfaction, but not all were happ...Starting at €8.20
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Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
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Plug Power, Inc. (A)
Vera, Juan; López Cardenete, Juan LuisCase SM-1715Innovation and ChangePlug Power pone de manifiesto el potencial de la innovación en los modelos de negocio. Aprovecha, en una etapa muy temprana, la eclosión del hidrógeno como vector emergente imprescindible de la Transición Energética hacia una sociedad descarbonizada. El hidrógeno verde se perfila como el combustible y la materia prima que haga viable la descarbonización allá donde, por razones tecnológicas o de competitividad, no sea posible la electrificación de...Starting at €8.20