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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArticle ART-1604-EEntrepreneurship, Leadership and People Management, StrategyEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Starting at €8.20