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Ctrip: Scientifically Managing Travel Services, Teaching Note
Garvin, David A.Teaching Note HBS-313018-ETeaching Note for 312092.Starting at €0.00
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Scientifically Managing Travel Services (Spanish version)
Garvin, David A.; Dai, Nancy HuaCase HBS-318S17StrategyCtrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel, and the sources of its competitive advantage. The firm's culture, organization and call center operations are described in detail, as are its decision-...Starting at €8.20