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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCase IVEY-9B15D017-EService and Operations Management, StrategyIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Starting at €8.20
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Daewoo Shipbuilding and Marine Engineering
Upton, David M.; Kim, BowonCase HBS-609018-EService and Operations ManagementExplores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transf...Starting at €8.20
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AGROESSA: An LP Optimization Model for Coffee Sales in La Esperanza AgroIndustrial
de Waal P. N.; Baucells Alibés, ManelCase AD-299-EService and Operations ManagementRufino Herrera, the president of AGROESSA, was pondering the implications of the recommendations which came out of the work of Nico de Waal, an MBA student who worked for AGROESSA as a summer intern in 2004. The recommendations focussed on AGROESSA's cash flow management during the coffee harversting season. It was argued that AGROESSA could improve its profits by carefully considering when and to which market it should sell its coffee production...Starting at €8.20
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Team New Zealand (B) (Spanish Version)
Iansiti, MarcoCase HBS-602S09Service and Operations ManagementComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto. Incluye exhibiciones de color.Starting at €5.74
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Team New Zealand (C) (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S10Service and Operations ManagementSuplementos de la (A) y el caso (b).Starting at €5.74
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Modern Agricultural Farm: Budgeting for Control
Muntazar Bashir AhmedCase IVEY-9B13B025-EAccounting and Control, Service and Operations Management, StrategyIn May 2011, the managing partner of the Modern Agricultural Farm in rural Pakistan was reviewing the set of performance reports for the previous month sent by the farm accountant. These reports had been designed by a management analysis and research consultant to convert the farm system to that used by the head office of the Alamgir Group of businesses, of which the farm was a part. There were two concerns: how to handle the fluctuations in the ...Starting at €8.20
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Tiburon
John S. Haywood-Farmer; Sean CautermanCase IVEY-9B09D003-EEntrepreneurship, Service and Operations Management, StrategyIn April, 2008, the president of Tiburon, a manufacturer of camouflage components based in the Dominican Republic, met with Tiburon's parent company and sole customer, GMA. GMA, based in Guelph, Ontario, was an equipment supplier to the United States Army. Tiburon had only been in business one month, and the president was analyzing the current production process in each of the Dominican and Guelph plants. There were noted differences between the ...Starting at €8.20
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Team New Zealand (A) (Spanish version)
Iansiti, MarcoCase HBS-602S08Service and Operations ManagementThe case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different expe...Starting at €8.20
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Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-614034-EService and Operations ManagementFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Starting at €8.20
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)
McDonald, Rory; MacCormack, Alan; Ampelas, VanessaCase HBS-616045-EService and Operations ManagementFour teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one of a kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OT...Starting at €8.20