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Kyrö Distillery Company: Brutally Finnish in Japan
Miikka J. Lehtonen, Arto Lindblom, Gene ThompsonCase IVEY-W34817-EMarketing, StrategyKyrö Distillery Company (Kyrö), founded in 2012 in Isokyrö, Finland, focused on producing rye whisky from Finnish rye. However, it took an average of three years for one batch of whisky to be produced and ready for sale, so, to cover their costs and stay afloat, the founders decided to start producing gin, which could be produced faster. As luck had it, in 2014, Kyrö’s rye-based Napue Gin was named the best gin in the gin-and-tonic category in th...Starting at €8.20
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PLT Consulting: Navigating Inclusion as a Linguistic Minority
Rebecca Piekkari; Hilla BackCase IVEY-W32298-ELeadership and People Management, StrategyIn 2021, Robert, a highly qualified immigrant from the United Kingdom, had recently joined PLT Consulting (PLT), a multinational management consulting company, as a junior consultant in the Tallinn, Estonia, office. This professional services firm had a strong international brand. However, Robert soon realized that the organization catered both internally and externally to more local demands. In particular, his lack of local language proficiency ...Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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Group Functions at the Maersk Group
Collis, David J.; Shaffer, MatthewCase HBS-715432-EStrategyIn 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. M ller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate." During his tenure, Andersen had divided what had previously been operated as almost a single entity into separate lines of business, each accountable for its own performance and expect...Starting at €8.20
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Baltic Beverages Holding: Competing in a Globalizing World (A)
Alcacer, Juan; Molander, Rasmus; Mabud, RakeenCase HBS-710430-EStrategyTo maximize their effectiveness, color cases should be printed in color. The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Starting at €8.20
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Finland's S Group: Competing with a Cooperative Approach to Retail
Casadesus-Masanell, Ramon; Khanna, Tarun; Skurnik, Samuli; Mitchell, JordanCase HBS-709409-EStrategyTo maximize their effectiveness, color cases should be printed in color. The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the regional cooperatives own SOK, a centralized company that provides services to the regional cooperatives. Throughou...Starting at €8.20
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Launching Telmore (A)
Casadesus-Masanell, Ramon; Fernandez, Celso; Jobke, MoritzCase HBS-708414-EStrategyTo maximize their effectiveness, color cases should be printed in color. Includes color exhibits. When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the airline industry had taken the Danish mar...Starting at €8.20
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The LEGO Group: Publish or Protect, Teaching Note
Shih, WillyTeaching Note HBS-613097-EService and Operations ManagementTeaching Note for 613079. Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but are very concerned about competitors' ability to benefit from LEGO Group...Starting at €0.00
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCase HBS-613079-EService and Operations ManagementSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Starting at €8.20
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El proceso de aprendizaje en la reforma de la atención sanitaria en Estonia
Soone I.; Ribera, JaumeCase P-1042Service and Operations ManagementEl caso describe la evolución de la reforma en la Clínica de la Universidad de Tartu, desde la propiedad del Ministerio de Salud hasta el establecimiento de un nuevo consejo de administración, que integró al Ministerio de Salud como uno de sus miembros. El director del hospital tuvo que afrontar muchos problemas durante la conversión, incluyendo aspectos legales, la resistencia de los médicos, etc. La experiencia en Tartu puede utilizarse ahora, ...Starting at €8.20