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Nestle Breakfast Cereal (A & B)
J. Peter KillingCase IVEY-9A93M006-EStrategyGeneral Mills and Nestle were meeting to discuss the possibility of cooperation between the two companies in the breakfast cereal business. Executives from General Mills were arriving in a week's time and an executive vice-president at Nestle was charged with preparing a briefing on General Mills before their arrival. The executive vice-president had recently decided that Nestle should consider taking a partner in the breakfast cereal business an...Starting at €8.20