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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20