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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Amazon.com, Inc: The AI Transformation
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724-EInformation Technologies, Innovation and Change, Leadership and People Management, StrategyThis case describes the development and application of AI at Amazon. This case has been used to discuss in class the wide range of AI applications at Amazon, the competitive effects of those AI applications, the process to develop those AI applications, and the current state of Amazon organization.Starting at €8.20
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Netflix: from DVD-by-mail to streaming (Portuguese Version, Brazil)
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-PBInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-EInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20
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Netflix: del DVD por correo al streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84Information Technologies, Innovation and Change, Service and Operations ManagementNetflix fue fundada en 1997 y, desde entonces, ha experimentado un éxito increíble. Para el año 2020, esperaba alcanzar unos ingresos de 25.000 millones de dólares y superar los 200 millones de clientes repartidos en 190 países. En este ejercicio se proporciona información sobre cómo ha ido evolucionado el modelo de negocio de Netflix. El objetivo es analizar la transformación digital del modelo de streaming de la empresa y su sostenibilidad de c...Starting at €8.20
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Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCase OIT-17-EInformation Technologies, Service and Operations ManagementLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Starting at €8.20
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Spotify: Face the Music (Update 2024)
Vroom, Govert; Isaac Sastre BoquetCase SM-1761-EInformation Technologies, Innovation and Change, StrategyThe year 2023 was another remarkable one for Spotify. Once more, the company reported record figures in both revenue ($13.1 billion) and users, boasting 236 million premium subscribers and 602 million total monthly active users. However, 2023 was also remarkable in another sense, as the company marked a turning point. After years focused on what Daniel Ek had referred to as "growth, growth, growth," Spotify witnessed three rounds of layoffs over...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Anovo Ibérica: introduciendo IA en las operaciones
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207Information Technologies, Innovation and Change, Service and Operations ManagementEn 2018 Anovo, un proveedor de servicios posventa para productos de tecnología, empezó a estudiar la posibilidad de utilizar IA para mejorar la eficiencia de sus operaciones. En 2020, ja estaba en marcha la prueba piloto de su primera implementación: un nuevo proceso de diagnóstico automatizado, que empleaba aprendizaje automático (machine learning o ML) para optimizar las operaciones de la empresa en reparación de smartphones. Hasta el momento l...Starting at €8.20