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Siemens ShareNet: Building a Knowledge Network (Spanish Version)
MacCormack, Alan; Herman, Kerry; Voelpel, SvenCase HBS-609S05Service and Operations ManagementDescribe el desarrollo de Sharenet, un innovador sistema de gestión del conocimiento utilizado por una división de Siemens. Sharenet intentos para capturar el conocimiento y la experiencia de muchos de ventas y de marketing unidades dispersas de Siemens en todo el mundo, por lo que es accesible a todos. Sharenet hasta la fecha ha sido financiado como una iniciativa corporativa, libre para todos los que lo utilizan. Pero a medida que el mercado de...Starting at €8.20
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-612S08Service and Operations ManagementDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Starting at €5.74
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Total’s Carbon Capture and Storage Project at LACQ (A): Risk Opportunity in Public Engagement
Devin McDaniels; Frances BowenCase IVEY-9B10M105-ELeadership and People Management, Service and Operations Management, StrategyThis case series outlines the strategic choices facing Jean-Michel Gires, Total E&P France’s (TEPF) vice president of sustainable development, in designing and implementing a community engagement strategy. Case (A) begins with the approval of a pilot carbon capture and storage (CCS) system at TEPF’s Lacq facility in France, and outlines the strategic context for the community engagement process. Case (B) is positioned three years later.The case i...Starting at €8.20
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Donatus Pharmacy: Personnel Scheduling with Employee Preferences
Christoph Haehling von Lanzenauer; Olaf PohlCase IVEY-9B18D022-EService and Operations Management, StrategyIn March 2017, a pharmacy in Berlin encountered a personnel scheduling problem. The pharmacy’s key activity was serving customers in-store with ready-made medication. These services had to be offered during regular opening hours, on occasional Sundays, anStarting at €8.20
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It May Be Cheaper to Manufacture at Home
de Treville, Suzanne; Trigeorgis, LenosArticle HBS-R1010F-EService and Operations ManagementConventional financial tools can lead to supply chain mistakes. Most managers use the discounted cash flow (DCF) model to help them make decisions such as where to locate a new manufacturing plant or whether to use a foreign or domestic supplier. But DCF typically undervalues flexibility-and as a result, companies may end up with supply chains that are low cost as long as everything proceeds according to plan but extremely expensive if problems a...Starting at €8.20
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West German Headache Center: Integrated Migraine Center, Teaching Note
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaTeaching Note HBS-707560-EService and Operations ManagementTeaching note to 707-559.Starting at €0.00
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Dell: Roadmap of a Digital Supply Chain Transformation
Maria Jesus Saenz; Inma Borrella; Elena RevillaCase IVEY-W24797-EService and Operations ManagementDell Technologies Inc. was founded in 1984 in Austin, Texas, and became a global company that designed, developed, and manufactured personal computers and a variety of computer-related products. In 2016, it merged with EMC Corporation to create the largesStarting at €8.20
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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
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Carl Zeiss and Free-Form Production: Can We See Clearly Yet, Teaching Note
Shih, WillyTeaching Note HBS-612009-EService and Operations ManagementTeaching Note for 614-007.Starting at €0.00
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Intraoperative Radiotherapy for Breast Cancer (B)
Shih, WillyCase HBS-613040-EService and Operations ManagementThe intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it continue to specialize in the breast cancer segment, or should it focus more on surgery with radiotherapy as one technical solution. Should it continue its focus on more mature markets, ...Starting at €5.74