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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Porsche: The Crisis of 1992
Sachon, Marc; Orozco, ArturoCase P-1198-EService and Operations ManagementIn September 1992, Dr. Wendelin Wiedeking accepted the challenge of saving the company Dr.Ing.h.c. F. Porsche AG, the last remaining independent sports car manufacturer in the world. Porsche had experienced a significant reduction of sales (both in revenue and units), key people had left the company and customers perceived its products as either too old or too expensive. Several other top executives in the automotive industry had turned down the ...Starting at €8.20
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Porsche: la crisis de 1992
Sachon, Marc; Orozco, ArturoCase P-1198Service and Operations ManagementEn septiembre de 1992, el Dr. Wendelin Wiedeking aceptó el reto de salvar la empresa Dr.Ing.h.c. F. Porsche AG, el último fabricante independiente de coches deportivos que quedaba en el mundo. Porsche había sufrido una reducción importante de sus ventas (tanto en ingresos como en unidades), algunas personas clave se habían marchado de la empresa y los clientes percibían sus productos como demasiado anticuados o demasiado caros. Otros altos direct...Starting at €8.20
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El proyecto de Amango: implantar en Alemania el alquiler de DVDs por Internet
Sachon, MarcCase P-1068Service and Operations ManagementEl caso describe una innovadora propuesta sobre el alquiler de DVD online, un proyecto ya iniciado por Netflix, en un sector que cuenta con la dificultad de comercializar productos con un ciclo de vida corto (películas). La industria tiene una cadena de suministro que es propensa a no incentivar de la misma manera a todos los sectores de la cadena, y tiene como resultado la escasez de producto y la poca satisfacción del cliente. Amango tiene la e...Starting at €8.20
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Call Center Collapse
Sachon, MarcCase P-1066-EService and Operations ManagementThe case describes the problems one faces when managing a call center. Big Euro, a British company in the financial services sector, has started operations in the German-speaking market. It has installed a call center and during the first six months of operations customers complain about long waits. Big Euro is following an aggressive expansion strategy in the German market (where it offers some financial tools that are new to the market) and thu...Starting at €8.20
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The Amango Project: Taking Online DVD Rental to Germany
Sachon, MarcCase P-1068-EService and Operations ManagementThe case describes an innovative approach to online DVD rental pioneered by Netflix in a sector hampered by short life-cycle products (movies). The industry has a supply chain that is prone to misaligned incentives between echelons, resulting in product shortages and poor customer satisfaction. Amango hopes to import this business concept pioneered by Netflix to Germany. To be able to do so, the company must copy Netflix's operating system and ma...Starting at €8.20
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Net Working Capital (NWC) at Henkel
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sachon, MarcCase F-810-EFinance, Service and Operations ManagementThis case tracks Henkel's initiative in reducing its net working capital (NWC). The case can be used in a both a finance and a supply chain management class to illustrate net working capital and the link between the strategic/financial notions of NWC and operative efficiency of the supply chain.Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Healy Hudson: Soluciones de aprovisionamiento electrónico
Sachon, MarcCase P-1019Information Technologies, Service and Operations ManagementLa empresa, ubicada en Munich, Bavaria, es una pionera en el mundo de las adquisiciones electrónicas. Ha desarrollado un sistema de compras "on-line" para el sector del "Business-to-Business". En el año 2000 vendió dos productos de comercio electrónico: "Impact Ordering" e "Impact Sourcing". El primer producto era una sistema simple de pedido por catálogo electrónico, y el segundo producto estaba diseñado para el aprovisionamiento de productos co...Starting at €8.20
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The Farm
Von Arnim, Felix; Rosenberg, MikeCase ASN-56-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Service and Operations Management"The Farm" deals with an MBA student who must take time to help his family sort out a problem on the family farm in Germany. An employee has gained control of part of the land and the student must determine the viability of the farm without it, and also think about his own involvement going forward.Starting at €8.20