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BMW: The 7-Series Project (A) (Spanish Version)
Pisano, Gary P.Case HBS-612S07Service and Operations ManagementLa decisión de BMW explora sobre cómo fabricar prototipos de vehículos. Históricamente, los prototipos de BMW fueron hechos a mano por artesanos altamente calificados en la tienda de la compañía. Una propuesta se ha hecho para alterar el proceso para que los prototipos se hacen de una manera que puede destapar problemas mejor que puedan surgir durante la elaboración final. Si bien se espera que el nuevo enfoque para hacer la puesta en marcha de n...Starting at €8.20
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCase P-1019-EInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Beyschlag
Mulet J.; Munoz-Seca, BeatrizCase P-982Service and Operations ManagementBeyschlag es una empresa de tamaño mediano situada en el norte de Alemania. Suministra componentes electrónicos que suponen una pequeña parte dentro de los presupuestos de compras de sus clientes. Sin embargo, el impacto que puede tener sobre el coste y la calidad de los productos finales en los que se integran, una eventual incorporación de componentes de baja calidad es enorme. Beyschlag ha conseguido comunicar a su mercado las ventajas de su a...Starting at €8.20
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TSG Hoffenheim: Football in the Age of Analytics (B)
Zhu, Feng; Schmidt, Sascha L.; Lakhani, Karim R.; Koppers, SebastianCase HBS-620055-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €5.74
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TSG Hoffenheim: Football in the Age of Analytics (A) and (B), Teaching Note
Zhu, Feng; Schmidt, Sascha L.; Lakhani, Karim R.; Sun, ShirleyTeaching Note HBS-620067-EService and Operations ManagementTeaching note for cases 616010 and 620055.Starting at €0.00
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AMD Dresden: Copy Inexactly!, Teaching Note
Shih, WillyTeaching Note HBS-609091-EService and Operations ManagementTeaching Note for [609004].Starting at €0.00
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West German Headache Center: Integrated Migraine Care
Porter, Michael E.; Guth, Clemens; Dannemiller, ElisaCase HBS-707559-EService and Operations ManagementDescribes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care system detailing its provider, health plan, and reimbursement structure. Following new legislation in 2004, which allowed health plans and selected providers to contract outside of t...Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193-EService and Operations ManagementThe largest bearing distributor in Europe for spare parts serves their orders in less than 24 hours from a small location, Bochum, in Germany to 95% of its customers, located as far away as the United States. In its value proposition, a clear transition from "sale of products" to "offer of services" is observed, since there are several unique services offered to its customers; among them, speed and assortment (45,000 SKUs and 50 million euros of ...Starting at €8.20
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Open Innovation at Siemens (Spanish version)
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-614S04Service and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20
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Picard GmbH & Co. KG
Serrano, Alejandro; Sachon, MarcCase P-1193Service and Operations ManagementEl mayor distribuidor europeo de repuestos de rodamientos sirve los pedidos del 95% de sus clientes, situados en países tan lejanos como Estados Unidos, en menos de 24 horas desde Bochum (Alemania). En su propuesta de valor se observa una clara transición de la "venta de productos" a la "oferta de servicios". No en balde ofrece servicios únicos a sus clientes, además de rapidez y surtido (45.000 referencias y un inventario de 50 millones de euros...Starting at €8.20