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Bally AG: El proyecto DOT (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053Service and Operations ManagementEl caso describe la situación de una de las empresas líderes del mercado de artículos de lujo. Su vicepresidente ejecutivo se plantea modificaciones en su cadena de suministro para aumentar la agilidad.Starting at €8.20
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Andreas Buergin
Nueno, PedroCase E-52EntrepreneurshipUn ejecutivo presenta su paso de directivo a emprendedor, así como su enfoque particular de creación de un holding de empresas.Starting at €8.20
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Bally AG: The DOT project (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053-EService and Operations ManagementThe case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.Starting at €8.20
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The Industrialization of Global Internet Start-ups: The Klaus Hommels Model
Menden, Lenka; Liechtenstein, HeinrichCase F-861-EFinanceIn spring 2010, Klaus Hommels, a leading European business angel based in Switzerland, was at his Zurich office reading another news article on the tremendous growth potential of U.S. online group-buying company Groupon. Klaus was inspired by the Groupon business model and wanted to invest in other companies in the developing group-buying market. However, he recognized that there was a major problem with starting and growing technology businesses...Starting at €8.20
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Aunt Gotha
Oliver, XavierCase M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805-EAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805Accounting and ControlLe Grand Hôtel de Leysin (GHL) permite poner al participante en la piel de la directora general del hotel, Sofie Keller, quien debe tomar varias decisiones para mejorar la rentabilidad del negocio. Las principales son dos: decidir si mantener o dejar de ofrecer el servicio de conferencias y analizar cómo reaccionar ante el fuerte descuento en el precio de habitación ofrecido por un competidor de características similares a las de su hotel. Ambas...Starting at €8.20
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BabySupplies: el conflicto entre una empresaria y sus inversores (C)
Ener, HakanCase E-183Business Ethics and Corporate Social Responsibility, EntrepreneurshipEl periodo de calma que se produce tras el nombramiento del nuevo CEO llega a su fin cuando FineWorks Venture Capital se entera de que Liz, la fundadora de Baby Supplies, ha creado por su cuenta una empresa del mismo sector. ¿Cómo debe reaccionar FineWorks ante esta noticia?Starting at €5.74
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Victorinox: 125 años dando la talla
Jamro, Konrad; Cardona Soriano, Pablo; Lee, Yih-TeenCase DPO-202Innovation and Change, Leadership and People ManagementCon 125 años de experiencia y unos valores únicos, Victorinox parecía estar preparada para sobrevivir a la crisis económica mundial que se hizo patente en otoño de 2008. A finales del verano de 2009, antes de la reunión del Consejo de Administración de la empresa, su CEO, Karl Elsener Jr., de 51 años, se preguntaba si darían resultado las medidas tomadas hasta entonces para luchar contra la crisis, teniendo en cuenta que esta era más amplia y pro...Starting at €8.20
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BabySupplies: Entrepreneur-Investor Conflict (C)
Ener, HakanCase E-183-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThe peaceful period following the appointment of a new CEO is about to come to an end as FineWorks Venture Capital learns about Liz, the founder of BabySupplies, setting up an independent company operating in the same industry. What should FineWorks do in response?Starting at €5.74