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Scholtes Waterservices
Vanessa M. Strike; Lisa BarendseCase IVEY-9B12M067-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Family Business Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. Scholtes Waterservices was a second-generation family firm in the Netherlands that specialized in installing and selling water pipes, primarily for the horticultural industry. In 2008, Rijk Scholtes Jr. and his brother, Ben, took over management of the firm from their father and gradually assumed ownership throug...Starting at €8.20
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Quilts of Denmark: Managing Open Innovation
Wim VanhaverbekeCase IVEY-9B16M213-EEntrepreneurship, StrategyQuilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge...Starting at €8.20
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Cembrit Holding A/S: At a Crossroads
Romeo TurcanCase IVEY-9B17M008-EStrategyCembrit Holding A/S (Cembrit), the second-largest producer of fibre cement products in Europe, had experienced a period of restructuring, acquisitions, and consolidation as a result of having acquired fibre cement companies involved in production, sales, and distribution throughout Europe and closing down its own production in Denmark. After years of restructuring and struggling, growth had finally picked up, with turnover reaching an average of ...Starting at €8.20
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NKT Photonics A/S: Doing Business at the Technological Frontiers
Torben Pedersen; Githa KurdahlCase IVEY-9B16M055-EEntrepreneurship, StrategyTo improve its profitability, NKT Photonics A/S (NKT), a small Danish company operating in the global photonics industry, was getting ready to undertake the commercialization process of its highly advanced optical fibre technology. NKT’s chief executive officer (CEO) was considering two options for accomplishing this goal: (1) establishing strategic partnerships with system integrators in order to gain access to commercial customers, or (2) repos...Starting at €8.20
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Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCase IVEY-9B15A039-EMarketing, StrategyDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Starting at €8.20
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Marimekko
Alison Konrad; Jordan MitchellCase IVEY-9B06C014-ELeadership and People Management, StrategyKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Starting at €8.20
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Merging Esso Iceland and Bilanaust (A)
Gerard Seijts; Ken MarkCase IVEY-9B10C015-ELeadership and People Management, StrategyIn 2006, Hermann Gudmundsson (the chief executive officer [CEO] of Bilanaust, an Icelandic automotive spare parts retailer) was part of a group of partners that had purchased Esso Iceland. He had subsequently been appointed to the CEO position at Esso Iceland. The two companies were quite different: Bilanaust dealt with real-time customer needs, carried a wide range of products, and enjoyed a rising market share and profits. Esso Iceland was 12 t...Starting at €8.20
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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20
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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCase IVEY-9B16D015-EService and Operations Management, StrategyIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Starting at €8.20
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Philips NV: Dealing with a Global Financial Crisis
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B13M011-EStrategyPhilips NV, a multinational organization based in the Netherlands, is facing strategic dilemmas. The company has been in the middle of a transformation involving a shift in focus from lighting and health care products towards consumer products and services when a financial meltdown, triggered by a crisis in the U.S. housing market, leads to a credit crunch in financial markets. Countries that have traditionally sustained the demand for Philips me...Starting at €8.20