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Martian Rocket Products
Serrano, Alejandro; Ribera, JaumeCase OIT-36-EService and Operations ManagementThe case describes the situation faced by MRP, a manufacturer of parts for the aerospace industry. Mamagers have to decide how many parts of each component should be ordered from the suppliers.Starting at €8.20
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Enbos Neuro: la app de pacientes
Ribera, JaumeCase OIT-38Service and Operations ManagementEl caso presenta la situación de una gestora de proyectos encargada de la implementación de una app para seguimiento de pacientes neurológicos, a la que se le pide que justifique el avance de su proyecto a las pocas semanas de su lanzamiento. Ella cree que todo va bien, incluso un poco adelantado respecto a lo previsto, pero las percepciones de su jefe difieren bastante. El caso proporciona información sobre el cronograma original, el avance en l...Starting at €8.20
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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165Innovation and Change, Service and Operations ManagementAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Starting at €8.20
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Enbos
Bol, J.; Ribera, JaumeCase P-1060-EService and Operations ManagementEnbos was the successor to a state-owned Dutch energy company that was partly privatized in 1994, although the state continued to control energy prices and the geographic market to which it could be supplied. From 2003 the energy sector would be wholly privatized and companies would have to compete for customers. The leader of the software implementation and development project at Enbos organizes and supervises the team whose job is to deal with ...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Ampliación y desarrollo de servicios de salud en áreas con alta marginación y sin cobertura
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008Service and Operations ManagementEl caso describe el desarrollo del PAC - Programa de Ampliación de Cobertura, desde su inicio en 1994 hasta principios del 2000. El PAC ha conseguido alcanzar una cobertura casi universal de la población que habita pequeñas comunidades rurales remotas. El caso describe la situación en 1994, las alternativas disponibles al Ministerio, y las características del programa diseñado. También presenta su desarrollo operativo, repasa las acciones emprend...Starting at €8.20
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Christmas Eve (A, B, C, D)
Ribera, JaumeCase P-1034-EService and Operations ManagementThe Krank family have to organize a Christmas party and decorate their house in a very short period of time. The exercise involves planning these activities as a project, taking into account the impact that various other events may have on those activities.Starting at €8.20
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FBTO
Ribera, JaumeCase P-892Service and Operations ManagementThe FBTO insurance company is evaluating the results of its Customer Loyalty Program, aimed at reducing the defection rate of its customers. For the last three years the company has provided premium discounts in insurance policies to customers who had several policies with FBTO and who had a long standing relation. Now the company tries to evaluate several alternatives to the exiting program that could provide equivalent or higher value to the cu...Starting at €8.20
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Mejora del acceso de los pobres a la atención sanitaria: estudio del caso de las reformas de los sistemas públicos de atención sanitaria de Washington (B)
Pate M. A.; Abramson, W.; Ribera, JaumeCase P-1047Service and Operations ManagementEl alcalde de Washington debe decidir cómo reestructurar la atención sanitaria del Distrito de Columbia, que ha sufrido una crisis financiera profunda. La disponibilidad de recursos contrasta con los resultados decepcionantes obtenidos. Se prevé que el principal proveedor de atención sanitaria a las personas sin seguro médico, la Health and Hospitals Public Benefit Corporation, agotará su subvención para 2001 a mediados de marzo. Un comité ha pre...Starting at €5.74
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Strategic Purchasing in Haiti to Improve Health: Why pay for inputs when you can pay for results
Eichler R.; Savedoff B.; Ribera, JaumeCase P-1043-EService and Operations ManagementHolding health institutions accountable for achieving explicitly defined results by linking payment to results can be a powerful strategy to improve health system performance. The Director of a USAID supported project that funds nongovernmental organizations in Haiti to provide basic health services used strategic purchasing to improve the effectiveness of primary health care by paying providers for results. These providers had been operating und...Starting at €8.20