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Royal Bhutan Airlines — Drukair
Ron MulhollandCase IVEY-9B12A030-EMarketing, StrategyThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Starting at €8.20
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCase IVEY-9B17M062-EEntrepreneurship, StrategyIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Starting at €8.20
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El capitalismo fugitivo
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsEl capitalismo sigue siendo el sistema más potente, flexible y robusta para la conducción de la prosperidad de amplia base y la mejora de la calidad de vida. Pero mantener el capitalismo en la pista dependerá de nuestra capacidad para replantearse las prioridades que guía cada uno en el sistema, desde los empresarios a los reguladores a los inversores. En particular, tendremos que desacelerar las actividades precipitados de la competencia y el RO...Starting at €8.20
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Bhutan: Governing for Happiness
Reinert, Sophus A.; Humphrey, Thomas; Safran, BenjaminCase HBS-715024-EEconomicsUnique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, a low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and...Starting at €8.20
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The Economics of Well-Being
Fox, JustinArticle HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Starting at €8.20
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201C-EEconomicsCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20
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La economía del bienestar
Fox, JustinArticle HBS-R1201DKnowledge and CommunicationEl producto interno bruto ha sido durante mucho tiempo el principal medida del éxito nacional. Pero ha habido mucho que hablar últimamente sobre el cambio que, desde economistas y líderes mundiales por igual. PIB está sitiada por tres razones principales. En primer lugar, es deficiente, incluso en sus propios términos: Se echa de menos un montón de actividad económica (trabajo doméstico no remunerado, por ejemplo) y, como una representación de un...Starting at €8.20