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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Amenazas globales: diagnóstico y acción
Done, Adrian A.Article ART-2076Service and Operations Management, Strategy¿Cuánto tiempo dedica a pensar en las grandes cuestiones que afectarán a su vida personal y profesional en los próximos 20 años? Si está tan ocupado como la mayoría de sus colegas, no mucho. Pero las perspectivas de la economía mundial son peores hoy que cuando la crisis crediticia tocó fondo, así que de nada sirve esconder la cabeza. Es mejor atisbar las tendencias globales que acechan en el horizonte, analizar a fondo las fuerzas subyacentes y ...Starting at €8.20
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Banana War Maneuvers (Spanish version)
Bucheli, MarceloArticle HBS-F0511EStrategyHow Dole beat Chiquita by working around a restrictive EU trade policy instead of struggling against it.Starting at €8.20
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Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152StrategyRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Starting at €8.20
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Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152-EStrategyWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Starting at €8.20
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Singapore Airlines' Balancing Act
Heracleous, Loizos; Wirtz, JochenArticle HBS-R1007P-EStrategySingapore Airlines is widely regarded as an exemplar of excellence in an industry whose service standards are tumbling. What's not so well known is that the company is also one of the civil aviation industry's cost leaders. SIA's success in executing a dual strategy of differentiation and cost leadership is unusual. Indeed, management experts, such as Michael Porter, argue that it's impossible to do so for a sustained period since dual strategies...Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20
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The Focused Leader (Spanish version)
Goleman, DanielArticle HBS-R1312BStrategyThey are in touch with their inner feelings, they can control their impulses, they are aware of how others see them, they can weed out distractions and also allow their minds to roam widely, free of preconceptions.Starting at €8.20
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Singapore Airlines' Balancing Act (Spanish version)
Heracleous, Loizos; Wirtz, JochenArticle HBS-R1007PStrategySIA has delivered healthy financial returns; it has never had an annual loss; and except for the initial capitalization, the Asian airline has funded its growth itself while paying dividends every year.Starting at €8.20
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Mastering the Management System (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0801DStrategyWorld-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get nowhere without strong operations to execute it. In this article, Kaplan, of Harvard Business School, and Norton, founder and director of the Palladium Group, explain how to effectively manage both strategy and operations by linking them tightly in a closed-loop management system. The system comprises five stages, beginn...Starting at €8.20