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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Shangri-La Hotels
Campbell, Dennis; Kazan, BrentCase HBS-108006-EService and Operations ManagementIn November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major iStarting at €8.20
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Haiti Hope: Innovating the Mango Value Chain
Edmondson, Amy C.; Harvey, Jean-FrancoisCase HBS-616040-EService and Operations ManagementThis case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the final year of the project, presents the project's advances, and invites students to position themselves in front of three options regarding the exit strategy to be deployed to ensure sustain...Starting at €8.20
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Humanitarian Assistance/Disaster Relief: What Can We Learn from Commercial Supply Chains
Shih, Willy; Pierson, MargaretCase HBS-615003-EService and Operations ManagementOrganizing speedy and efficient supply operations for unpredictable major natural disasters was a continuing challenge for the U.S. military, and the 2010 earthquake in Haiti was both unique in its operational scope and political complexity. As he reviewed the after-action reports, George Topic, the Vice Director of the Center for Joint and Strategic Logistics at the National Defense University wondered how the performance of disaster relief effo...Starting at €8.20
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Hewlett-Packard: Singapore (A) (Spanish Version)
Leonard-Barton, Dorothy; Thill, GeorgeCase HBS-616S08Service and Operations ManagementEn los más de 20 años desde que Hewlett-Packard (HP), creó un sitio de fabricación en Singapur para producir calculadoras, HP ha invertido el talento y los recursos de gestión en el desarrollo de su licenciante en un socio de desarrollo de la tecnología. El caso detalla el crecimiento de alto volumen de fabricación de capacidades y la creación de una instalación de I + D. Se describen varios proyectos en los que Singapur contribuyó una cantidad c...Starting at €8.20