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Teachmint: Competitive Positioning in India's EdTech Industry
Nancy Gupta; Abhishek Narain SinghCase IVEY-W28535-EEntrepreneurship, StrategyIn 2020, the tuition and coaching industry in India was severely hit due the COVID-19 pandemic and subsequent nationwide lockdowns. With physical classes suspended, many private tutors and coaching institutes closed their businesses. Teachers and educators found limited options for conducting classes online, and it was challenging to manage and monitor teaching-related activities. Founded in May 2020, Teachmint, the Bengaluru-based education tech...Starting at €8.20
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Supply Chain Management
Shih, WillyCase HBS-619023-EService and Operations ManagementThis note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.Starting at €8.20
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Gulabo Sitabo's OTT Debut: Disrupting Traditional Film Distribution
Amit Anand Tiwari, Samrat Gupta, Rohit Kumar SinghCase IVEY-W33832-EMarketing, StrategyIn 2020, the Indian film industry witnessed a significant rift between producers and exhibitors (cinema owners and multiplex chains) when the producers of the highly anticipated film Gulabo Sitabo opted for a direct digital premiere of the film on Amazon Prime Video, thereby bypassing a theatrical release. The decision angered exhibitors, who viewed over-the-top (OTT) platforms as threats to traditional cinema distribution. Concerns arose that ot...Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20
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Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A.Case HBS-914417-EStrategyUnilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable Living Program (USLP), a set of bold environmental and social objectives that he has integrated into the heart of the company's global strategy. In contrast to most corporate social res...Starting at €8.20
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Ola Electric's Audacious Scooter Plans on Fire
Nitin Pangarkar; Neetu YadavCase IVEY-W33537-ELeadership and People Management, StrategyOla Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its produ...Starting at €8.20
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Reliance Jio Infocomm Limited: Retailers’ Predicament
Aamaya Kumar; Mehr Khurana; Pranav Mallipudi; Sadhika Uppal; Siya Nayak; Rashmi Kumar AggarwalCase IVEY-W34300-EMarketing, StrategyIn 2016, Reliance Jio Infocomm Limited (RJio), a subsidiary of Reliance Industries Limited, disrupted the Indian telecom sector by offering consumers access to the latest cutting-edge fourth-generation (4G) data and voice services at affordable prices. Competitors alleged that RJio had indulged in predatory pricing to acquire customers, but they lost the litigation as the anti-trust regulator held that the company should enjoy the benefits of a s...Starting at €8.20
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RideAlly Travels Pvt Ltd: Seeking Growth
Priyanka Laskar; Ashutosh SarkarCase IVEY-W32347-EService and Operations Management, StrategyRideAlly, a ride-hailing platform headquartered in Bangalore, India, catered to the business-to-consumer and business-to-business segments. It operated in Bangalore and Hyderabad. Hariprakash Agrawal, the chief executive officer and founder, needed to devise a plan to sustain the business in India’s highly competitive ride-hailing market. It was time to think about scaling up the business, which needed significant investment and the right strateg...Starting at €8.20
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Sahyadri Farms: Growing in the Agritech Field
Preeti Jain; Jyotsna Bhatnagar; Narain GuptaCase IVEY-W28518-EService and Operations Management, StrategyThe farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter i...Starting at €8.20
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NTT DOCOMO's Race to 5G
Alcacer, Juan; Melcher, Horst; Kanno, AkikoCase HBS-720413-EStrategyWhat new services could they offer? Should they target corporate customers? Can NTT DOCOMO return to a sustainable growth path through 5G? How can they capture a larger share of the value created through 5G enabled internet ecosystems?Starting at €8.20