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Share Now: Aiming for Profitable Growth (Portuguese Version, Brazil)
Moscoso, Philip; Soto, ManuelCase P-1173-PBService and Operations Management, StrategyEl caso describe las recientes decisiones tomadas por la dirección de Share Now, la empresa líder en carsharing (resultante de la integración de car2go con Drive Now). Como parte de su plan estratégico para Madrid (España), la compañía ha decidido ampliar su zona de cobertura en 27 km2 y añadir 450 coches eléctricos a su flota. Además, se implementarán precios dinámicos, en función de la demanda. El principal reto de Share Now consiste en conse...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Nelson Pereira - Teaching note (Portuguese)
Fonseca Pires, JoséTeaching Note AESE-FH-A-1004 TN-PPStrategyNelson Pereira é Director Comercial da Green Trip, Agência de Viagens portuguesa, líder de mercado no sub-sector "empresas", e que está a sofrer as consequências da crise financeira de 2008. O Presidente da Green Trip, sogro de Nelson, homem metódico e organizado, contratou o há cerca de 1 ano ciente da sua capacidade de trabalho, da sua dedicação e empenho. Para Nelson, as 24 horas do dia não são suficientes para comportar todas as actividades a...Starting at €0.00
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Nelson Pereira (Portuguese)
Fonseca Pires, JoséCase AESE-FH-A-1004-PPStrategyNelson Pereira é Director Comercial da Green Trip, Agência de Viagens portuguesa, líder de mercado no sub-sector "empresas", e que está a sofrer as consequências da crise financeira de 2008. O Presidente da Green Trip, sogro de Nelson, homem metódico e organizado, contratou o há cerca de 1 ano ciente da sua capacidade de trabalho, da sua dedicação e empenho. Para Nelson, as 24 horas do dia não são suficientes para comportar todas as actividades a...Starting at €8.20
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Borges Agricultural & Industrial Nuts: A Paradigm Shift (Portuguese version, Portugal)
Tàpies, Josep; Sastre Boquet, IsaacCase SM-1679-PPDecision Analysis, StrategyIn 2016, the management team of Borges International, one of the leading groups in the production and distribution of Mediterranean diet products, continued to take steps in the new strategy for their nut-producing subsidiary. This strategy was to bring about a total paradigm shift in that division, one of the most important within the holding. The growth of consumption of almond products, particularly in the emerging Asian markets, had highlight...Starting at €8.20
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Madrileña Red de Gas (B): Reinventing the Company With the Motto "Our Customers Must Not Suffer" (Portuguese version, Portugal)
Munoz-Seca, BeatrizCase P-1185-PPService and Operations ManagementThe CEO of MRG (Madrileña Red de Gas) wanted to reinvent his company as if it existed in an open market and not in the current regulated one. Using Professor Muñoz-Seca's SPDM (Service Problem Driven Management) framework, a conceptual scheme for operations in service companies, the MRG management team changed how they structured their service by establishing their own operational structure and working with the operational structure of their part...Starting at €5.74
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The DIA of Tomorrow: Can New Ownership Turn Around the Business? (Portuguese Version, Portugal)
Calleja Corujedo, Luis Manuel; Elvira Rojo, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-PPCorporate Governance, StrategyIn 2019, seven years after its IPO, DIA, the third largest supermarket chain in Spain in sales, was going through the most notable crisis in its history. That year they had narrowly avoided a situation of technical bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex, and controversial takeover, had become the largest shareholder in the company. One of LetterOne's fi...Starting at €8.20
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Crescimento e Diversificação na Martifer
Caldart, Adrián A.Case AESE-DG-A-886-PPStrategyO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Starting at €8.20
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Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Case P-989-PPService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Omnichannel Strategy at Camper (Portuguese version, Portugal)
Martínez de Albéniz, VictorCase P-1174-PPService and Operations ManagementMiguel Fluxá, CEO of Camper, had just returned from a visit to a customer, who, in addition to selling Camper shoes, was delivering clothing from store to online customers. He found it to be an inspiring idea. Miguel rushed to see Sito Luis, Chief Commercial Officer (CCO) of Camper, to ask him whether it would be possible to connect Camper.com orders to stock from the Camper store network worldwide. Sito replied that, in principle, it should be p...Starting at €8.20