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St. Gianna Healthcare: Service Management
Joshin John; Neetha J. EappenCase IVEY-W33857-EDecision Analysis, Service and Operations ManagementSt. Gianna Healthcare (SGH) was a community health centre located in Kochi, in the southern state of Kerala, India, offering government-approved medical checkups and health certifications, specialist consulting services in obstetrics and gynecology, and dental care. SGH’s medical administrator was concerned about service management issues at the clinic in recent months. While there had been a recent increase in patient numbers, she was concerned ...Starting at €8.20
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RideAlly Travels Pvt Ltd: Seeking Growth
Priyanka Laskar; Ashutosh SarkarCase IVEY-W32347-EService and Operations Management, StrategyRideAlly, a ride-hailing platform headquartered in Bangalore, India, catered to the business-to-consumer and business-to-business segments. It operated in Bangalore and Hyderabad. Hariprakash Agrawal, the chief executive officer and founder, needed to devise a plan to sustain the business in India’s highly competitive ride-hailing market. It was time to think about scaling up the business, which needed significant investment and the right strateg...Starting at €8.20
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Logic Fruit Technologies: Growth and Business Strategy
Devinder Kumar; Rajesh Singh; Jaydeep MukherjeeCase IVEY-W33539-EService and Operations Management, StrategyAt the end of December 2022, the chief executive officer of Logic Fruit Technologies (LFT), a product engineering research and development company, was trying to decide which of three partnerships to pursue to double the company’s profit margin percentage by 2025. LFT was headquartered in Gurgaon, India, and provided end-to-end solutions in electronic design outsourcing. LFT’s board of directors wanted to make a decision at its meeting on January...Starting at €8.20
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Gulabo Sitabo's OTT Debut: Disrupting Traditional Film Distribution
Amit Anand Tiwari, Samrat Gupta, Rohit Kumar SinghCase IVEY-W33832-EMarketing, StrategyIn 2020, the Indian film industry witnessed a significant rift between producers and exhibitors (cinema owners and multiplex chains) when the producers of the highly anticipated film Gulabo Sitabo opted for a direct digital premiere of the film on Amazon Prime Video, thereby bypassing a theatrical release. The decision angered exhibitors, who viewed over-the-top (OTT) platforms as threats to traditional cinema distribution. Concerns arose that ot...Starting at €8.20
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Ola Electric's Audacious Scooter Plans on Fire
Nitin Pangarkar; Neetu YadavCase IVEY-W33537-ELeadership and People Management, StrategyOla Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its produ...Starting at €8.20
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Reliance Jio Infocomm Limited: Retailers’ Predicament
Aamaya Kumar; Mehr Khurana; Pranav Mallipudi; Sadhika Uppal; Siya Nayak; Rashmi Kumar AggarwalCase IVEY-W34300-EMarketing, StrategyIn 2016, Reliance Jio Infocomm Limited (RJio), a subsidiary of Reliance Industries Limited, disrupted the Indian telecom sector by offering consumers access to the latest cutting-edge fourth-generation (4G) data and voice services at affordable prices. Competitors alleged that RJio had indulged in predatory pricing to acquire customers, but they lost the litigation as the anti-trust regulator held that the company should enjoy the benefits of a s...Starting at €8.20
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Teachmint: Competitive Positioning in India's EdTech Industry
Nancy Gupta; Abhishek Narain SinghCase IVEY-W28535-EEntrepreneurship, StrategyIn 2020, the tuition and coaching industry in India was severely hit due the COVID-19 pandemic and subsequent nationwide lockdowns. With physical classes suspended, many private tutors and coaching institutes closed their businesses. Teachers and educators found limited options for conducting classes online, and it was challenging to manage and monitor teaching-related activities. Founded in May 2020, Teachmint, the Bengaluru-based education tech...Starting at €8.20
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The Indian Premier League, 2020
Wells, John R.; Weinstock, BenjaminCase HBS-721362-EStrategySince its founding in 2008, the Indian Premier League (IPL), India's eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital viewers, and the total IPL ecosystem was estimated to be worth $6.8 billion. Key to the IPL's success was its league structure, which shared central revenues with its eight perman...Starting at €8.20
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John Keells Hotels in Sri Lanka: Building Brand Architecture
Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCase IVEY-9B19A028-EMarketing, StrategyIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri La...Starting at €8.20
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Tata Motors: Challenges for the Electric Vehicle Market Leader
Nitin GuptaCase IVEY-W33811-EMarketing, StrategyTata Motors Limited (TM), a subsidiary of Tata Sons Pvt. Ltd., was the market leader in the passenger electric vehicle (EV) segment in India. Natarajan Chandrasekaran, chair of Tata Sons, was pleased with the work of Shailesh Chandra who, as managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility (TPEM), had been instrumental in TM’s successful turnaround. Chandrasekaran wanted Chandra and his team to capitalize o...Starting at €8.20