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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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Upcycling in the Circular Economy: The Novetex Upcycling Spinning Mill in Hong Kong
Lee, Hau; Keh, Edwin; Tang, Christopher S.Case SGSB-GS93-EService and Operations ManagementNovetex, one of the world’s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations, and its main factory was in Zhuhai, in southern China. But this new facility would be in Hong Kong, and would produce yarn from waste material in Hong Kong’s textile and apparel industry. This case looks at Novetex’s commitment to environmental sustain...Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Superdry: un japonés de Cheltenham - Nota del instructor
Ferraro, Fabrizio; Domínguez de la Maza, ManuelTeaching Note SMT-118StrategyEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Starting at €0.00
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Metro Bank: The British Banking Revolution Begins
Lago, Alejandro; Moscoso, PhilipCase P-1112-EFinance, Service and Operations Management, StrategyVernon W. Hill has created quite a unique bank fully focused on delivering great customer service. Previously, in the United States, his approach has been highly successful. The question is: will he be able to replicate the success in the U.K. and lead to a banking revolution? But to answer this question, one first has to fully understand what the business model is all about.Starting at €8.20
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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Equilibrando las necesidades de la familia y la compañía en Merck KGaA
Neumann, Frederic A.; Tàpies, JosepCase DG-1505Corporate Governance, StrategyEl caso se propone describir los momentos vitales de Merck en sus más de 300 años de historia, con un especial análisis de los sucesos posteriores a la segunda guerra mundial (internacionalización, crecimiento a través de adquisiciones, política de licencias exclusivas para patentes, concentración en I+D). Sin embargo, el caso se centra especialmente en las estructuras, los procedimientos y sistemas de gobierno familiares y corporativos de la com...Starting at €8.20
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Net Working Capital (NWC) at Henkel
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sachon, MarcCase F-810-EFinance, Service and Operations ManagementThis case tracks Henkel's initiative in reducing its net working capital (NWC). The case can be used in a both a finance and a supply chain management class to illustrate net working capital and the link between the strategic/financial notions of NWC and operative efficiency of the supply chain.Starting at €8.20
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DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCase IVEY-W25312-EInformation Technologies, StrategyIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Starting at €8.20