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Forecasting and revenue management at Balearic Airlines
Markakis, Mihalis G.Case OIT-34-EService and Operations ManagementBalearic Airlines operates an afternoon flight from Barcelona to Mallorca on a daily basis. The company issues two types of tickets for this flight, Priority and standard Economy ones. There is typically high demand for Economy tickets from price-sensitive segments of the market, which creates the need to protect a certain number of seats in each flight for the more profitable Priority passengers that seek to purchase tickets closer to the date o...Starting at €8.20
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How Managers' Everyday Decisions Create--or Destroy--Your Company's Strategy
Bower, Joseph L.; Gilbert, ClarkArticle HBS-R0702C-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Senior executives have long been frustrated by the disconnection between the plans and strategies they devise and the actual behavior of the managers throughout the company. This article approaches the problem from the ground up, recognizing that every time a manag...Starting at €8.20
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Oil and Wasser (HBR Case Study and Commentary)
Reimus, Byron; Bruner, Robert F.; Cosmides, Leda; Tooby, John; Pragnell, Michael; Schweiger, DavidArticle HBS-R0405A-EStrategyIt was supposed to be an amicable "merger of equals," an example of European togetherness, a synergistic deal that would create the world's second-largest consumer foods company out of two former competitors. But the marriage of entrepreneurial powerhouse Royal Biscuit and the conservative, family-owned Edeling GmbH is beginning to look overly ambitious. Integration planning is way behind schedule. Investors seem wary. But for Royal Biscuit HR he...Starting at €8.20
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SENS Foods: Scaling Up Sustainable Cricket Protein
Timea Križová, Ladislav Tyll, Mohit SrivastavaCase IVEY-W34548-EStrategyThe founders of SENS Foods (SENS), a Czech sustainable-food small and medium-sized enterprise (SME), wanted to expand the business beyond their home market. SENS was operating in the rapidly growing alternative-protein market using products derived from edible crickets. Due to its increasing profitability and international expansion potential, SENS saw an opportunity to expand into one of more Nordic markets—Denmark, Norway, Sweden, and Finland. ...Starting at €8.20
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Goldwind: Merger and Acquisition Integration of Emerging Market Multinational Enterprises in Developed Markets
Yang Cheng, Yiqin Wang, Haibo Hu, William Wei, Etayankara MuralidharanCase IVEY-W34322-EStrategyIn 2008, Goldwind bought 70 per cent of Vensys’ shares through its German subsidiary to obtain a range of strategic assets, including a professional research and development team and associated design capabilities, intellectual property rights of permanent magnet direct drive (PMDD) technology, and corresponding wind turbine designs. Over the years, the post-merger integration (PMI) process of an emerging market multinational enterprise (EMNE) an...Starting at €8.20
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Kyrö Distillery Company: Brutally Finnish in Japan
Miikka J. Lehtonen, Arto Lindblom, Gene ThompsonCase IVEY-W34817-EMarketing, StrategyKyrö Distillery Company (Kyrö), founded in 2012 in Isokyrö, Finland, focused on producing rye whisky from Finnish rye. However, it took an average of three years for one batch of whisky to be produced and ready for sale, so, to cover their costs and stay afloat, the founders decided to start producing gin, which could be produced faster. As luck had it, in 2014, Kyrö’s rye-based Napue Gin was named the best gin in the gin-and-tonic category in th...Starting at €8.20
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Michelin: Building a Digital Service Platform
Gupta, Sunil; Godwin, ChristianCase HBS-520061-EStrategyMichelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the slow growth in the tire market, Florent Menegaux, Michelin's CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a ho...Starting at €8.20
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCase HBS-716422-EStrategyThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Starting at €8.20