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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Shangri-La Hotels
Campbell, Dennis; Kazan, BrentCase HBS-108006-EService and Operations ManagementIn November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major iStarting at €8.20
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FIJI Water: Carbon Negative, Teaching Note
Toffel, Michael W.; Gino, FrancescaTeaching Note HBS-612051-EService and Operations ManagementTeaching Note for 611-049Starting at €0.00
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Hewlett-Packard: Singapore (A) (Spanish Version)
Leonard-Barton, Dorothy; Thill, GeorgeCase HBS-616S08Service and Operations ManagementEn los más de 20 años desde que Hewlett-Packard (HP), creó un sitio de fabricación en Singapur para producir calculadoras, HP ha invertido el talento y los recursos de gestión en el desarrollo de su licenciante en un socio de desarrollo de la tecnología. El caso detalla el crecimiento de alto volumen de fabricación de capacidades y la creación de una instalación de I + D. Se describen varios proyectos en los que Singapur contribuyó una cantidad c...Starting at €8.20
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FIJI Water: Carbon Negative
Gino, Francesca; Toffel, Michael W.; van Sice, StephanieCase HBS-611049-EService and Operations ManagementSeeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon-Negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The compa...Starting at €8.20