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Otoyol Motor Company
Jim KayalarCase IVEY-9B09M053-EMarketing, Service and Operations Management, StrategyOtoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, ...Starting at €8.20
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Alara Agri: Fresh Cherry Production
Chris J. Piper; Jordan MitchellCase IVEY-9B09D004-EEntrepreneurship, Service and Operations Management, StrategyAlara Agri, based in Bursa, Turkey, is one of the world's foremost cherry and fig producers. The president and chief executive officer (CEO) was concerned about a recurring capacity problem at the end of the process where cherries were packed. On some of the plant's conveyor belts, piles of cherries of one size waited to be packed while other belts had too few cherries to keep workers busy, and thus delayed order fulfillment. Diverting excess che...Starting at €8.20
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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El proceso de aprendizaje en la reforma de la atención sanitaria en Estonia
Soone I.; Ribera, JaumeCase P-1042Service and Operations ManagementEl caso describe la evolución de la reforma en la Clínica de la Universidad de Tartu, desde la propiedad del Ministerio de Salud hasta el establecimiento de un nuevo consejo de administración, que integró al Ministerio de Salud como uno de sus miembros. El director del hospital tuvo que afrontar muchos problemas durante la conversión, incluyendo aspectos legales, la resistencia de los médicos, etc. La experiencia en Tartu puede utilizarse ahora, ...Starting at €8.20
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The Learning process in the Health Care Reform in Estonia
Soone I.; Ribera, JaumeCase P-1042-EService and Operations ManagementThe Chairman of the Board of the Tartu University Clinics Foundation reflects on the changes his institution has undergone in the last few years. The 17 clinics that existed under the Soviet system have been brought together under the Tartu University Clinics Foundation and now have a unified organization with a Governing Council that includes government representatives. The dual managerial structure (reporting to the Ministry of Higher Education...Starting at €8.20
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Allianz Turkey: Focus on the Customer (A)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316093-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €8.20
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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Allianz Turkey: Focus on the Customer (B)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316094-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €5.74
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Intenseye: Powering Workplace Health and Safety with AI
Toffel, Michael W.; Abdel Aal, YoussefCase HBS-622037-EService and Operations ManagementIntenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye's technology solution was developed, how it works, and their target clients. The case highlights the tradeoffs associated with facial recognition and privacy, and the challenges measuring...Starting at €8.20
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Migros Turkey: Scaling Online Operations, PowerPoint
Moreno, Antonio; Singh, AnibhaCase HBS-621711-EService and Operations ManagementPowerPoint slides for cases 621026, 621027, and 621062.Starting at €8.20