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Ethical Crossroads: Genetix Solutions’ Bioweapon Conundrum
David Barrett; Nihaal RanaCase IVEY-W34803-EEconomics, Leadership and People ManagementIn the rush to develop vaccines, many strains of viruses are used in laboratories in an effort to help humanity. However, the same samples used to develop life-saving vaccines could potentially be used to develop weapons of biological warfare. This case looks at the scenario from multiple perspectives in an effort to discuss the ethics of virus usage, storage and regulatory oversight given the differing economical situations and motivations of th...Starting at €8.20
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La empresa Larsen: Una decisión de compra
Velilla, Manuel; Palencia, LuisCase ASN-100Decision AnalysisLa empresa noruega Larsen es un fabricante de muebles de tamaño mediano. Su directora de compras tiene que decidirse entre dos ofertas, una de su proveedor tradicional (pequeño y fiable pero cuya calidad ha decaído) y otra de un proveedor más grande (un 2% más caro, pero con una calidad ligeramente superior y capaz de servir pedidos de mayor volumen). Otros factores son el sistema de incentivos de la directora de compras, la relación entre los pr...Starting at €8.20
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Chaudhary Group: Rebuilding Nepal
Malloy, Christopher J.; Cohen, Lauren H.; Sobti, InakshiCase HBS-218100-EFinanceAfter the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal decides to play a pivotal role in re-building the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short and long- term relief measures. The management needs to address several questions as they navigate the foundations' course. What element of relief work should the foundation focus on? S...Starting at €8.20
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The Larsen Company (A): A purchasing decision
Velilla, Manuel; Palencia, LuisCase ASN-100-EDecision AnalysisThe Larsen Company is a small furniture manufacturing company in Norway. Its purchasing manager has to decide which one of two offers to accept, one from its traditional supplier (small and reliable but offering declining quality) or another from a larger supplier (2% more expensive, offering slightly higher quality, and able to serve higher volumes). Other factors are the incentive system of the purchasing manager, the relation between the owner...Starting at €8.20
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The Larsen Company (B): What ChatGPT would do
Velilla, Manuel; Palencia, LuisCase ASN-101-EInformation TechnologiesThe Larsen Company (B) case provides the answer that ChatGPT 4.0 gives to the question posed in the Larsen Company (A) case and to some additional prompts.Starting at €5.74
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Peterson Sarpsborg: División de expositores
Henriksen T.; Munoz-Seca, BeatrizCase P-838Service and Operations ManagementLa compañía diseña y fabrica expositores de punto de venta (PDV) en cartón ondulado para publicidad interna. Para aumentar el flujo de información, instala un sistema del plan de material requerido. Se entrevista a personas de la organización sobre sus expectativas y se describe el proceso de producción.Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Formvac A/S
Munoz-Seca, Beatriz; Tryggestad, S.Case P-848Service and Operations ManagementFormvac es una pequeña empresa en Noruega. Producen «backpacks» y termos que contienen líquidos para consumo humano. Una compañía británica quiere incluir el producto en su catálogo. Para conseguirlo, Formvac debe cumplir las normas ISO9000. El caso trata el dilema del director general. (Also available in English).Starting at €8.20
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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Nacre (A): Turning a Lab Idea into a High-Growth Firm: The challenges of bringing an innovative device technology to market
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-2-EEntrepreneurship, Innovation and ChangeThis FocusCase is about a CEO who took over a spin-off from a research institute, became the new firm's employee #1 and tried to turn this lab idea into a prototype, then get it ready for industrialization, and finally sell it to a very demanding client, while facing some significant crises on this way. Beside the challenge of getting the product (an integrated hearing protection and communication device) working and a painful failure with a cont...Starting at €8.20