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Just Kitchen: International Expansion to the Philippines
Shweta Pandey, Sandeep Puri, Raghav RasalCase IVEY-W35242-EMarketing, StrategyIn May 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen), a Canada-based and publicly listed operator of ghost kitchens in Taiwan, met with the company’s management team to deliberate on the company’s plan to expand into new markets, specifically, the Philippines. Their optimism for the Philippine market stemmed from the country’s growing online food delivery industry, favourable demographics, and s...Starting at €8.20
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Merafuture: Building an Ed-Tech Start-Up in Pakistan
Zunaira Saqib, Madiha Gohar, Ayesha AbrarCase IVEY-W34302-EEntrepreneurship, StrategyMaria took a final glance at the company accounts, then closed her laptop. On New Year’s Eve of 2022, she had mixed emotions reflecting on the journey of the past two years. In just fifteen days, it would be Merafuture's two year anniversary as a registered company. 2020 and 2021 were anything but normal for the world, and it was no different for Merafuture. In August 2021, after struggling for the first year and a half, the company began to show...Starting at €8.20
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Singapore Metals Limited
Gourville, John T.Case HBS-513097-EMarketingSingapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning...Starting at €8.20
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Imaam Spinning Mills: Cost of Capital of a Private Company
Aaqib Nawaz; Imran Yousaf; Zhichuan (Frank) LiCase IVEY-W34046-EAccounting and Control, FinanceOn January 2, 2018, the chief executive officer of a private company in Karachi, Pakistan, Imaam Spinning Mills (Imaam), was planning to expand the company’s product line and enter the weaving business by setting up a new weaving plant. He asked his chief financial officer to conduct a financial evaluation financial evaluation of the project. To do so, she needed to calculate the weighted average cost of capital, using the comparative method to c...Starting at €8.20
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €8.20
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Circles.Life at a Crossroads of Growth
Alcacer, Juan; Wong, AdinaCase HBS-723404-EEntrepreneurshipIn June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications-a digital telco-built around its proprietary operating system. After expanding its brand in several countries, the company received interest from traditional telcos to license its operating system to create their own digital telcos. While the B2B opportunity was more economic...Starting at €8.20
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RoboTech: Storming into the U.S. Market, Teaching Note
Bartlett, Christopher A.; Lafkas, JohnTeaching Note HBS-918502-ETeaching note for case 918501.Starting at €0.00
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Freelancer, Ltd.
Stanton, Christopher; Lakhani, Karim R.; Hoffman, Jennifer L.; Hyun Paik, Jin; Cohodes, NinaCase HBS-820075-EKnowledge and CommunicationOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions, enterprise adoption lagged far behind smaller businesses and startups. Despite the promising potential b...Starting at €8.20
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La empresa Larsen: Una decisión de compra
Velilla, Manuel; Palencia, LuisCase ASN-100Decision AnalysisLa empresa noruega Larsen es un fabricante de muebles de tamaño mediano. Su directora de compras tiene que decidirse entre dos ofertas, una de su proveedor tradicional (pequeño y fiable pero cuya calidad ha decaído) y otra de un proveedor más grande (un 2% más caro, pero con una calidad ligeramente superior y capaz de servir pedidos de mayor volumen). Otros factores son el sistema de incentivos de la directora de compras, la relación entre los pr...Starting at €8.20
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Gotong Royong: Toward Sustainable Palm Oil
Henderson, Rebecca M.; Yew, Hann-Shuin; Baraldi, MonicaCase HBS-316124-EKnowledge and CommunicationIn late 2015, Jeff Seabright, Chief Sustainability Officer at Unilever, had to report to Unilever CEO Paul Polman on the effort to transform the cultivation of oil palm. Historically, palm oil was produced using unsustainable methods that included burningStarting at €8.20