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Lexoo: Building a Long-Lasting Platform
Farronato, Chiara; Corsi, ElenaCase HBS-619019-EService and Operations ManagementLexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new...Starting at €8.20
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McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, Teaching Note
Toffel, Michael W.Teaching Note HBS-616021-EService and Operations ManagementThis case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier was purchasing soya (soybeans for chicken feed) that were grown on recently deforested land in the Amazon rainforest. Although its supply chain purchased a very small amount of this c...Starting at €0.00
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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Metro Bank: comienza la revolución de la banca británica
Lago, Alejandro; Moscoso, PhilipCase P-1112Finance, Service and Operations Management, StrategyVernon W. Hill ha creado un banco realmente singular, completamente centrado en proporcionar un excelente servicio al cliente. En el pasado, su enfoque tuvo un enorme éxito en EE.UU. La pregunta es: ¿Será capaz de replicar este éxito en el Reino Unido y provocar una revolución en la banca? Pero para responder a esta pregunta, en primer lugar se debe tener un conocimiento cabal del funcionamiento de este modelo de negocio.Starting at €8.20
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HMS Thetis and Apollo XIII (Spanish Version)
Upton, David M.; Carp, SariCase HBS-606S28Service and Operations ManagementExplora la gestión de desastres técnicos en los que el tiempo juega un papel central. Utiliza la experiencia de HMS Thetis y Apolo 13 a mirar a ambos enfoques exitosos y no exitosos.Starting at €8.20
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TATE: Reinventing Operations to Become a Different Type of Company
Munoz-Seca, Beatriz; Riverola, JosepCase P-1093-EService and Operations ManagementThis case describes the current structure of operations of Tate. The challenge is to bring Tate to a new 21st century model of operations. Julian Bird its COO reviews the changes he has implemented since his arrival in 2007 and the innovation Tate faces.Starting at €8.20
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TATE: Reinventar las operaciones para un tipo de empresa diferente
Munoz-Seca, Beatriz; Riverola, JosepCase P-1093Service and Operations ManagementEste caso describe la actual estructura de operaciones de Tate. El reto es establecer en Tate un modelo de operaciones del siglo XXI. Su director de operaciones, Julian Bird, revisa los cambios que ha implementado desde su llegada en 2007 y la innovación que afronta Tate.Starting at €8.20
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IdentiGEN, Teaching Plan
Goldberg, Ray A.; Preble, MatthewTeaching Note HBS-914410-EService and Operations ManagementTeaching Note for 914408.Starting at €0.00
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IdentiGEN
Goldberg, Ray A.; Preble, MatthewCase HBS-914408-EService and Operations ManagementCiaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than this, DNA TraceBack gave customers strong insight into their operations to ensur...Starting at €8.20
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Leading Open Innovation at BT
Edmondson, Amy C.; Harvey, Jean-Francois; Cromwell, JohnathanCase HBS-619013-EService and Operations ManagementThis case focuses on the genesis and development of the open innovation unit at BT, the strategic value of the unit, and its operating model. As business environment becomes increasingly dynamic and firms are pressured to achieve faster innovation rates, there may be accompanying shifts in the way they pursue innovation. This case illustrates the challenges that this poses to large corporations as well as the key activities the open innovation un...Starting at €8.20