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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Amazon.com: Supply Chain Management (Spanish Version)
P. Fraser Johnson; Ken MarkCase IVEY-W29513Entrepreneurship, Information Technologies, Marketing, Service and Operations ManagementBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for ...Starting at €8.20
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Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCase IVEY-9B18D017-EEntrepreneurship, Information Technologies, Marketing, Service and Operations ManagementBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sStarting at €8.20
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Mafiaboy
Derrick NeufeldCase IVEY-9B10E020-EInformation TechnologiesThis case opens with a fictitious yet common situation of a corporate executive who is uncertain how to respond to a distributed denial of service (DDoS) attack. It provides some anecdotes and statistics relating to DDoS attacks, and then briefly tells the story of Michael Calce, nicknamed Mafiaboy, who as a young teen effectively launched attacks that shut down companies such as Amazon, CNN, Dell, eBay and Yahoo! The basic DDoS process is explai...Starting at €8.20
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BlazeClan Technologies: Cloud Computing Adoption in India
Easwar Krishna Iyer; Jayanthi RanjanCase IVEY-9B14E025-EInformation Technologies, StrategyWithin a few years of its establishment in 2010 by four young engineers in Pune, India, BlazeClan Technologies had prospered as a cloud solutions delivery company by providing true value to its customers in India and around the world. By 2014, though, the company was facing a long and slow sales cycle in the Indian market where businesses were hesitant to give up in-house data control to the cloud. Though the company invested a lot of marketing d...Starting at €8.20