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St. Gianna Healthcare: Service Management
Joshin John; Neetha J. EappenCase IVEY-W33857-EDecision Analysis, Service and Operations ManagementSt. Gianna Healthcare (SGH) was a community health centre located in Kochi, in the southern state of Kerala, India, offering government-approved medical checkups and health certifications, specialist consulting services in obstetrics and gynecology, and dental care. SGH’s medical administrator was concerned about service management issues at the clinic in recent months. While there had been a recent increase in patient numbers, she was concerned ...Starting at €8.20
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Just in Time for the Holidays (HBR Case Study and Commentary)
McNulty, Eric; Johnson, M. Eric; Brandstatter, Horst; Hausman, Warren H.; Omrod, AnneArticle HBS-R0512A-EService and Operations ManagementIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But an unexpected spike in demand for one toy may leave children around the world disappointed on Christmas morning, whether they've been naughty or nice. At the same time, another toy's popularity threatens to plummet, leaving Santa and his elves faced with the prospect of millions of unloved plaything...Starting at €8.20
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Payal Novelty Bindi: Cultural Product or Fashion Accessory?
Ramesh Avadhanam, Vinit Dani, Vani HarpanahalliCase IVEY-W34574-EEntrepreneurship, MarketingThe bindi brand Pearl Eyeflax was marketed by micro organization Payal Novelty Private Limited (PNPL), based in Bhubaneshwar, India. A bindi had rich traditional importance and was historically a critical part of the attire worn by women in India. However, over time the bindi had evolved to become more of a fashion accessory. With the rise of fusion fashion and growing international popularity of the bindi as a fashion accessory, the director of ...Starting at €8.20
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Merafuture: Building an Ed-Tech Start-Up in Pakistan
Zunaira Saqib, Madiha Gohar, Ayesha AbrarCase IVEY-W34302-EEntrepreneurship, StrategyMaria took a final glance at the company accounts, then closed her laptop. On New Year’s Eve of 2022, she had mixed emotions reflecting on the journey of the past two years. In just fifteen days, it would be Merafuture's two year anniversary as a registered company. 2020 and 2021 were anything but normal for the world, and it was no different for Merafuture. In August 2021, after struggling for the first year and a half, the company began to show...Starting at €8.20
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Coats: Supply Chain Challenges, Teaching Note
Shih, WillyTeaching Note HBS-622034-EService and Operations ManagementTeaching Note for HBS Case No. 621-115. Faced with continuing cost pressure, should Coats, the world's largest thread maker, relocate some of its make-to-stock manufacturing to an ultra-low-cost region while leaving make-to-order demand close to customers?Starting at €0.00
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Teachmint: Competitive Positioning in India's EdTech Industry
Nancy Gupta; Abhishek Narain SinghCase IVEY-W28535-EEntrepreneurship, StrategyIn 2020, the tuition and coaching industry in India was severely hit due the COVID-19 pandemic and subsequent nationwide lockdowns. With physical classes suspended, many private tutors and coaching institutes closed their businesses. Teachers and educators found limited options for conducting classes online, and it was challenging to manage and monitor teaching-related activities. Founded in May 2020, Teachmint, the Bengaluru-based education tech...Starting at €8.20
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Chengdu Research Base of Giant Panda Breeding: Queueing Challenges
Meng Zhang; Kaixuan Qin; Jing Chen; Shilei YangCase IVEY-W31852-EService and Operations Management, StrategyThe Chengdu Research Base of Giant Panda Breeding was a world-renowned giant panda research institution and tourism destination and had successfully attracted millions of tourists since its opening. The surge in tourists, however, had also increased pressure to provide a tourist-friendly experience, and long wait times generated more complaints than any other issue. Tourists experienced long queues at the ticket offices and at the entrances of th...Starting at €8.20
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Zhuiyi Technology: Develop or Diversify?
Chongqiao Xiong; Haiyang Li; Yijia Tang; Jiana LuCase IVEY-W31059-EEntrepreneurship, StrategyThe case describes how Zhuiyi, a leading conversational artificial intelligence (AI) start-up in China, developed its growth strategy and made transitions in the face of product commercialization challenges. The crux lies in the low customer satisfaction rate of AI products, which could be endogenously attributed to mismatched expectations among customers and the founding team in the product development process as well as to the lack of vertical ...Starting at €8.20
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCase HBS-621094-EService and Operations ManagementIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Starting at €8.20
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Camncloud: Hiring Impasse in a Start-Up
Nobin Thomas; Dr. Swatantra; Irene JohnsonCase IVEY-W34185-EEntrepreneurship, Leadership and People ManagementIn April 2022, the founder of Camncloud, a pioneer in surveillance service based in New Delhi, India, was facing a dilemma about hiring a potential candidate for his new venture. Camncloud offered an end-to-end remote streaming service targeted primarily at preschools. The company’s founder wanted to use his electronics background to carve a niche segment in India’s competitive technology market, but needed help in achieving that goal. Specifical...Starting at €8.20