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The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
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Korean Air: The Nut Rage Incident
Thompson S.H. Teo; Mei Jie ZhaoCase IVEY-9B15D017-EService and Operations Management, StrategyIn December 2014, after receiving poor service on a flight, a senior vice president at Korean Air lashed out at the flight attendants and delayed the flight’s departure until the chief attendant was returned to the gate. Following a tepid apology from her father, Korean Air’s chief executive officer, her actions drew a public backlash because they exposed the sense of entitlement prevalent among rich family conglomerates in South Korea. How shoul...Starting at €8.20
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Lighting Up Philips' Asian Entertainment Activities (B)
Koen H. Heimeriks; Mark Gunther; Margrit LelieveldCase IVEY-9B14M019-EService and Operations Management, StrategyThe case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped realize substantial growth (or sales) synergies in a recent acquisition. The main challenge is to understand how to apply the SIA to realize organic (inste...Starting at €5.74
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American University of Beirut Medical Center: Patient Transport
Lina Daouk-Oyry; Dania Baba; Line Reda; Neil Yorke-SmithCase IVEY-9B15D012-EService and Operations Management, StrategyThe patient affairs coordinator is concerned about the rising number of complaints regarding the level of services offered by the transportation teams in the American University of Beirut Medical Center (AUBMC). The center's management team is determined to create an exemplary patient transportation service at AUBMC and consequently launches an investigation supported by a full-scale study to determine better ways of re-engineering these processe...Starting at €8.20
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Carlsberg in Emerging Markets
Michael W. Hansen; Torben Pedersen; Marcus Moller LarsenCase IVEY-9B11M009-EService and Operations Management, StrategyRisking becoming the target of a hostile takeover or being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into rapidly growing emerging markets to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned among the five largest breweries in the world. In the Russian market — one of the fastest-growing markets in the world — Car...Starting at €8.20
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Airbus’s Supplier Portal: Changing a Business Paradigm
Erik van Raaij; Jan van den Ende; Dominic BaumannCase IVEY-9B14D008-EInformation Technologies, Service and Operations Management, StrategyWith procurement volume determining 75 to 80 per cent of costs, Airbus heavily depends on its supplier base of more than 1,000 key suppliers. In 2003, Airbus introduced the supplier portal eSupplyChain, which served as an electronic marketplace for all interactions with its suppliers. In 2008, this solution needs either large investments or total replacement in the near future due to various internal and external factors. As part of the BoostAero...Starting at €8.20
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Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCase IVEY-9B16D015-EService and Operations Management, StrategyIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Starting at €8.20
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Monnikenheide
Mei Qi; Lieven DemeesterCase IVEY-9B13D020-EEntrepreneurship, Leadership and People Management, Service and Operations Management, StrategyFounded in 1973 with a vision of inclusion, integration and normalization, Monnikenheide had pioneered a series of innovative approaches to improve the quality of life of people with mental disabilities. It had introduced some of its practices to local partners in China, India and Indonesia and now had the most sought-after facilities in Belgium for families with special-needs children and other family members. At the age of 69, the co-founder of...Starting at €8.20
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Otoyol Motor Company
Jim KayalarCase IVEY-9B09M053-EMarketing, Service and Operations Management, StrategyOtoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, ...Starting at €8.20
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Total’s Carbon Capture and Storage Project at LACQ (B): Gaining Public Acceptance of New Technology
Devin McDaniels; Frances BowenCase IVEY-9B10M106-ELeadership and People Management, Service and Operations Management, StrategyThis case is a supplement to Total’s Carbon Capture and Storage Project at LACQ (A).Starting at €5.74