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IESE Insight. Número 11. Cuarto trimestre 2011
IESE InsightMagazine REV-25Economics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyExisten mejores caminos para gestionar la carrera profesional que los que hemos seguido hasta ahora. Douglas T. Hall y Elana R. Feldman (Universidad de Boston) animan a las empresas a que ayuden a los empleados a alcanzar sus sueños y encuentren un significado a su vida personal y profesional. La profesora del IESE Mireia Las Heras describe varios recursos con los que impulsar el desarrollo profesional y personal en nuestras empresas: flexibilida...Starting at €22.00
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Conad, "Persone Oltre Le Cose"
Audicana Arcas, Julio; Rodríguez Bouzo, S.Case IIST-PI-170Service and Operations ManagementConad, ha doblado su facturación en los últimos 10 años. Es la segunda cadena de distribución de productos de gran consumo en Italia, con una cuota de mercado del 12% y la primera en el formato supermercado. Aglutina a más de 2.700 socios detallistas repartidos por todo el país y que pertenecen a siete cooperativas diferentes. El liderazgo del retail italiano parece al alcance de la mano de CONAD. Ejercicio tras ejercicio, arañan cuota al líder. ...Starting at €8.20
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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Fukushima Daiichi Nuclear Power Station (NPS)
Kase, Kimio; Nonaka, Ikujiro; Independent Investigation CommissioCase SM-1579-EDecision Analysis, Knowledge and Communication, StrategyThe questions may largely fall into two categories: (1) Did Japan or PM Kan and his team cope well with the crisis (i.e., questions regarding efficiency and effectiveness)? And, perhaps more importantly, (2) Have lessons been learned that would help Japan prepare for other natural or man-made catastrophes (i.e., questions regarding learning and knowledge-creation)?Starting at €8.20
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D-Orbit: Keeping The Thermosphere Clean
Pipan, Gregor; Tiraturyan, Armen; Massa, Lorenzo; Rosenberg, MikeCase SM-1610-EStrategyD-Orbit is an entrepreneurial start-up operating in the aerospace industry, developing a technology for the controlled removal of end-of-life debris from space. The case focuses on the nexus between strategy and (space) sustainability. The emphasis of this case is given to the role of the private sector (in this case entrepreneurial start-ups) in tackling sustainability issues by converting them into opportunities for profits. The case triggers d...Starting at €8.20
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The Agnellis and the Fiat Group: The Story of a Family Empire (B)
Toninato F.; Tàpies, JosepCase DG-1476-EStrategySupplements the (A) case.Starting at €5.74
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The Agnellis and the Fiat Group: The Story of a Family Empire (C)
Toninato F.; Tàpies, JosepCase DG-1477-EStrategySupplements the (B) case.Starting at €5.74
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SMR: United against a Global Media Giant
Sanghyeak Yoon; Hyungjin Kim; Young-Gul KimCase IVEY-9B18M090-EEntrepreneurship, StrategyIn 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that we...Starting at €8.20
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCase IVEY-9B20M022-EStrategyIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Starting at €8.20