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Toyota Motor Corporation: 1990-2010
Shapiro, Roy D.; van Sice, StephanieCase HBS-611035-EService and Operations ManagementThis case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.Starting at €8.20
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McDonald's Corporation: Managing a Sustainable Supply Chain-From Amazon Soya to Cage Free Eggs, Teaching Note
Toffel, Michael W.Teaching Note HBS-616021-EService and Operations ManagementThis case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier was purchasing soya (soybeans for chicken feed) that were grown on recently deforested land in the Amazon rainforest. Although its supply chain purchased a very small amount of this c...Starting at €0.00
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Lexoo: Building a Long-Lasting Platform
Farronato, Chiara; Corsi, ElenaCase HBS-619019-EService and Operations ManagementLexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new...Starting at €8.20
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Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
Shih, Willy; Hong, Paul; Park, YoungWonCase HBS-619022-EService and Operations ManagementKomatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.Starting at €8.20
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MAN B&W Diesel A/S - Managing Licensees in a Globalized World
Torben Pedersen; Jacob Pyndt; Bo Bernhard NielsenCase IVEY-9B09M030-EEntrepreneurship, Service and Operations Management, StrategyMAN B&W Diesel (MBD), a subsidiary of MAN AG, had become very successful by having its large two-stroke diesel engines produced under licence in Asia. The success had led it to the position of world leader in ship engines, with world market shares between 70 and 80 per cent. The relationship between MBD and the licensees was characterized by both parties leveraging each other’s competencies. It was critical for MBD to access new knowledge in orde...Starting at €8.20
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IESE Insight. Issue 11. Fourth Quarter 2011
IESE InsightMagazine REV-25-EEconomics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyDouglas T. Hall and Elana R. Feldman (Boston University) encourage companies to help employees pursue their dreams and find meaning in their personal and professional lives. IESE?s Mireia las Heras describes four ways in which companies can drive personal and professional development, based on flexibility, development-oriented relationships, visibility and transparency, and diversity management. Ton Wilthagen (Tilburg University) explains the cre...Starting at €22.00
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DJ World Conference - Teaching Note
de Santiago, RafaelTeaching Note ADT-40-EDecision Analysis, Information Technologies, Service and Operations ManagementTokyo Music School (TOMS) has prepared some of the best DJs in the world for almost two decades. At the beginning of 2019, the school decided to organize an event that would bring together recent alumni with some of the best DJs in the world. The long-term vision was to make this event grow into a global convention for DJs. A number of world-renown disc jockeys have been invited to discuss and share their personal experiences regarding what it ta...Starting at €0.00
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Renesas Electronics and the Automotive Microcontroller Supply Chain (A) (Spanish Version)
Shih, Willy; Pierson, MargaretCase HBS-614S11Service and Operations ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. El terremoto de magnitud 9,0 que afectó a Japón en marzo de 2011 causó grandes daños a la planta de fabricación de obleas Renesas Electronics, un eslabón crítico en la cadena global de suministro automotriz. Muchos fabricantes de equipos originales suela de origen microprocesadores personalizados del fab así su cierre forzado los "Tres Grandes" de Detroit y Japón para la pr...Starting at €8.20
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Trouble at Tessei (Spanish version)
Bernstein, Ethan S.; Buell, Ryan W.Case HBS-619S01Service and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. ...Starting at €8.20
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Richmond Events (Spanish Version)
Edmondson, Amy C.; Lieb, Kristin J.Case HBS-604S17Service and Operations ManagementLos directivos de British planificador foro de negocios, Richmond Eventos, están luchando para ampliar su oferta de conferencias en nuevos territorios. Al mismo tiempo, están tratando de decidir cómo los gerentes de productos, que son críticos para el éxito de eventos, deben ser contratados, entrenados, gestionan y mantienen. Hay un desacuerdo filosófico entre los administradores acerca de cómo tomar Richmond eventos al siguiente nivel. Fundador,...Starting at €8.20