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Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A) - Simulation
Zamora, Javier; Sastre Boquet, IsaacSimulation OITW-1-EInformation Technologies, Innovation and ChangeDuration: 60 min
Type of game: Single-player, Multi-player
Critical Care, Critical Data is an engaging simulation that explores the use of artificial intelligence (AI) to predict COVID-19 outcomes during the pandemic. Co-developed with the esteemed IESE Business School and based on a case written by Javier Zamora, this simulation is perfect for graduate students and executive education programs, offering a comprehensive introduction to da... -
Facility Management Services Aligned - FMSA (B)
Rico, Jesús; Chinchilla, NuriaCase DPO-846Innovation and Change, Leadership and People ManagementEste caso recoge lo sucedido en Facility Management Services Aligned (FMSA) durante los dos años que duró la implantación de su nuevo plan estratégico y los cambios organizacionales llevados a cabo. Finalmente, apunta cuál puede ser la evolución futura.Starting at €5.74
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Forecasting and revenue management at Balearic Airlines
Markakis, Mihalis G.Case OIT-34-EService and Operations ManagementBalearic Airlines operates an afternoon flight from Barcelona to Mallorca on a daily basis. The company issues two types of tickets for this flight, Priority and standard Economy ones. There is typically high demand for Economy tickets from price-sensitive segments of the market, which creates the need to protect a certain number of seats in each flight for the more profitable Priority passengers that seek to purchase tickets closer to the date o...Starting at €8.20
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Facility Management Services Aligned - FMSA
Rico, Jesús; Chinchilla, NuriaCase DPO-822-EInnovation and Change, Leadership and People ManagementThis case describes the situation of a company in the services sector with different problems that apparently stem from a lack of structure, poor management profiles, and outdated information technology (IT) systems, combined with a critical fact: the current strategy plan was made 15 years ago. The need for a new Strategy Plan designed to ensure the company's growth brings an unexpected discovery about the aforementioned "problems": they are all...Starting at €8.20
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Ametller Origen: más allá del retail
Nueno, José LuisCase M-1376Innovation and Change, Marketing, StrategyAmetller Origen es una cadena de distribución que ha experimentado un crecimiento exponencial de 0 a 111 tiendas, basadas en un posicionamiento de Km0, producto ecológico y con un modelo de integración vertical, junto con un posicionamiento Premium orientado a proporcionar una compra de productos sanos, con una pedagogía sobre cómo ha de ser la alimentación de las personas con una serie de actividades comerciales multicanal dirigidas a vender en ...Starting at €8.20
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCase HBS-621094-EService and Operations ManagementIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Starting at €8.20