This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Airport Cologne-Bonn: Designing a Service for the Future
Schmidt, Thomas; Titonis, Athanasios; Sachon, MarcCase P-1144-EService and Operations ManagementCologne Bonn Airport (CGN) is a secondary commercial airport in Germany, serving the metropolitan area of Cologne and Bonn. It has two main B2B client groups in the airline business: low cost carriers such as Eurowings and cargo carriers such as FedEx and UPS, which had their European hub there. In 2015, the passenger business of airports was in a transition phase: low-cost carriers (e.g., Eurowings and Ryanair) were growing at the expense of est...Starting at €8.20
-
Jacques DePaul
Keppel, Michael; Sachon, MarcCase P-1132-EInnovation and Change, Service and Operations Management, StrategyThe case describes an ethical dilemma involving Jacques DePaul, a restructuring expert who is a partner with the turnaround consulting firm Novum Partners. Faced with the acquisition of a restructuring case, ChezNous, he has to decide whether to follow the guidelines set by his partnership or to adapt the terms of the engagement in keeping with the situation of the company and its stakeholders. ChezNous is a multi-billion-euro retailer based in F...Starting at €8.20
-
BMW AG: The Digital Auto Project (A) (Spanish Version)
Thomke, Stefan; Nimgade, AshokCase HBS-602S11Service and Operations ManagementDescribe cómo la empresa automovilística alemana BMW está tratando de reducir su tiempo de desarrollo a la mitad con la ayuda de las tecnologías asistidas por ordenador. Para aprovechar plenamente estas tecnologías en la industria del automóvil muy competitivo, BMW se enfrenta con el reto de cambiar sus procesos y organización, la construcción gradual de nuevas capacidades de desarrollo. Esta tensión entre el antiguo y el nuevo se desarrolla en e...Starting at €8.20
-
Deutsche Allgemeinversicherung (Spanish version)
Upton, David M.Case HBS-603S09Service and Operations ManagementDescribes the application of statistical process control in a service industry. In this case, Annette Kluck must decide how to adopt manufacturing-based principles to a service process ranging from customer account setup to legal services.Starting at €8.20
-
ITT Automotive: Global Manufacturing Strategy--1994 (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-603S10Service and Operations ManagementITT Automotive está en el proceso de desarrollar un sistema de nueva generación de frenos antibloqueo (ABS), designado el MK-20. El caso se centra en el nivel de automatización que se utilizan en la producción de este nuevo sistema, y si todas las plantas deben utilizar la misma tecnología de proceso. Debido a la intensificación de la presión de costes y creciente demanda de menor costo ABS, el equipo de desarrollo y la administración superior ...Starting at €8.20
-
BMW: The 7-Series Project (A) (Spanish Version)
Pisano, Gary P.Case HBS-612S07Service and Operations ManagementLa decisión de BMW explora sobre cómo fabricar prototipos de vehículos. Históricamente, los prototipos de BMW fueron hechos a mano por artesanos altamente calificados en la tienda de la compañía. Una propuesta se ha hecho para alterar el proceso para que los prototipos se hacen de una manera que puede destapar problemas mejor que puedan surgir durante la elaboración final. Si bien se espera que el nuevo enfoque para hacer la puesta en marcha de n...Starting at €8.20
-
Healy Hudson: e-Sourcing Solutions
Sachon, MarcCase P-1019-EInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
-
Beyschlag
Mulet J.; Munoz-Seca, BeatrizCase P-982Service and Operations ManagementBeyschlag es una empresa de tamaño mediano situada en el norte de Alemania. Suministra componentes electrónicos que suponen una pequeña parte dentro de los presupuestos de compras de sus clientes. Sin embargo, el impacto que puede tener sobre el coste y la calidad de los productos finales en los que se integran, una eventual incorporación de componentes de baja calidad es enorme. Beyschlag ha conseguido comunicar a su mercado las ventajas de su a...Starting at €8.20
-
Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-614034-EService and Operations ManagementFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Starting at €8.20
-
TSG Hoffenheim: Football in the Age of Analytics (B)
Zhu, Feng; Schmidt, Sascha L.; Lakhani, Karim R.; Koppers, SebastianCase HBS-620055-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €5.74