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Forecasting and revenue management at Balearic Airlines
Markakis, Mihalis G.Case OIT-34-EService and Operations ManagementBalearic Airlines operates an afternoon flight from Barcelona to Mallorca on a daily basis. The company issues two types of tickets for this flight, Priority and standard Economy ones. There is typically high demand for Economy tickets from price-sensitive segments of the market, which creates the need to protect a certain number of seats in each flight for the more profitable Priority passengers that seek to purchase tickets closer to the date o...Starting at €8.20
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Just in Time for the Holidays (HBR Case Study and Commentary)
McNulty, Eric; Johnson, M. Eric; Brandstatter, Horst; Hausman, Warren H.; Omrod, AnneArticle HBS-R0512A-EService and Operations ManagementIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But an unexpected spike in demand for one toy may leave children around the world disappointed on Christmas morning, whether they've been naughty or nice. At the same time, another toy's popularity threatens to plummet, leaving Santa and his elves faced with the prospect of millions of unloved plaything...Starting at €8.20
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCase HBS-621094-EService and Operations ManagementIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Starting at €8.20
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621105-EService and Operations ManagementIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stStarting at €8.20
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IBM Watson at MD Anderson Cancer Center
Greenstein, Shane; Martin, Mel; Agaian, SarkisCase HBS-621022-EService and Operations ManagementAfter discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology Expert Advisor tool used a combination of machine learning and the latest cancer care research to make recommendations to clinicians in the field. Was automated cancer diagnosis the...Starting at €8.20
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Baria Planning Solutions, Inc.: Fixing the Sales Process, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamTeaching Note HBS-4569-EService and Operations ManagementTeaching Note for 4568.Starting at €0.00
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Teaching Note HBS-4565-EService and Operations ManagementTeaching Note for 4564.Starting at €0.00
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Kay Sunderland: Making the Grade at Attain Learning, Teaching Note
Hill, Linda A.; Beckham, HeatherTeaching Note HBS-4291-EService and Operations ManagementTeaching Note for 4289.Starting at €0.00