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Marble Slab Creamery: The Weighing Decision
John S. Haywood-Farmer; Emily Hubling; Azim RemaniCase IVEY-9B09D008-EEntrepreneurship, Service and Operations ManagementA current franchisee of Marble Slab Creamery (producer of the self-proclaimed Freshest Ice Cream on Earth) was set to open his second location in Waterloo, Ontario. In a recent phone conversation with Marble Slab's Canadian president, the contentious issue of the corporate ice-cream weighing policy had come up. The franchisee was convinced that his managerial abilities and the growth potential of the new location would result in an ultimately suc...Starting at €8.20
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StarTech.com: Supply Chain Strategy
P. Fraser Johnson; Ken MarkCase IVEY-9B17D007-EEntrepreneurship, Service and Operations ManagementIn January 2017, the co-founder and chief executive officer (CEO) of StarTech.com was meeting with the chief operating officer to discuss the London, Ontario, company’s supply chain strategy. With sales of $190 million in 2016, StarTech.com, a manufacturer and distributor of hard-to-find technology products, had grown by almost $70 million in the previous four years and was expected to grow at 20 per cent a year for the next three years. The CEO ...Starting at €8.20
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCase IVEY-9B07D010-EEntrepreneurship, Service and Operations ManagementA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Starting at €8.20
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Image Pipeline Services: Weighing the Buyout Offer
David Sparling; Ken MarkCase IVEY-9B11D004-EEntrepreneurship, Finance, Service and Operations Management, StrategyThe president of Image Pipeline Services, a pipeline flushing and inspection firm, is taking a step back from the past few weeks, where he has spent virtually all his waking time working on his new business in Edmonton’s oil sands industry. A few months after starting his business, he controls virtually the entire market, but competitors will be encroaching soon. One competitor has offered to purchase his business and the president wants to weigh...Starting at €8.20
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Tandem Brothers: The Cochrane Tree-plant (Spanish version)
James A. Erskine; Sam MoorcroftCase IVEY-9A95DS07Service and Operations ManagementUn supervisor de siembra de arboles debe decidir un plan de accion inmediato para hacer trabajar a los empleados en condiciones adversas. El supervisor ya ha gastado por gastos no presupuestados, por lo que cualquier retraso a esa altura podria ser desastroso. Para asegurarse que las obligaciones del contrato son cumplidas, el debe disenar un plan que mantendra a sus plantadores suficientemente motivados para finalizar el contrato.Starting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study
Owen Hall, Jr.; Kenneth KoCase IVEY-9B18D015-EEntrepreneurship, Service and Operations ManagementIn 2017, Equuleus Car Sharing Inc. (ECS) was a relatively new player in the rental car industry, with annual revenues approaching US$100 million. ECS had experienced significant growth since its founding in 2014 due to its focus on low prices and a mix of high-demand vehicle types–specifically, minivans, sport utility vehicles, sedans, and economy cars. ECS management wished to examine the opportunity to purchase new vehicles through financing ve...Starting at €8.20
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Mongolian Grill (Spanish Version)
John S. Haywood-Farmer; Tim SilkCase IVEY-9A99DS013Knowledge and Communication, Service and Operations ManagementThe Mongolian Grill is a concept restaurant faced with a decision of whether to expand its capacity. The manager's objective is to optimize the restaurant's profitability without compromising the dining experience of its customers. This case is intended to introduce students to operations issues in a service environment (as opposed to a manufacturing environment). The concept of line balancing is central to the case. The case is also intended to ...Starting at €8.20
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Project Destiny
P. Fraser Johnson; Ken MarkCase IVEY-9B19D005-EEntrepreneurship, Service and Operations ManagementThe president and chief executive officer of Romet Limited, was preparing for a project team meeting that would start at 1:00 p.m. that afternoon. It was Friday April 27, 2018, and he had just finalized the architectural design and layout for the company’s new plant. The lease for the current plant would expire at the end of that year, and he was reviewing the activities required to complete the facility relocation project. The plant relocation w...Starting at €8.20
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Sorel Life Insurance Company: Improving Underwriting Performance
P. Fraser Johnson; Shu ChaCase IVEY-9B19D008-EService and Operations ManagementOn Monday, July 23, 2018, the operations manager at Sorel Life Insurance Company in Montreal, Quebec was preparing for a meeting scheduled for Friday. The meeting was called by her boss, the vice-president of operations, to discuss Sorel’s second quarterStarting at €8.20
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation
Claire Deng; Xiaojia Wang; William WeiCase IVEY-W33767-EMarketing, Service and Operations ManagementThe cannabis industry in Canada has experienced unprecedented growth since the Cannabis Act came into effect in 2018. It is widely expected that cannabidiol (CBD) will be classified as a food and natural health ingredient in Canada, the European Union, and other jurisdictions in the near future, which will open up a significant market. In 2023, Dr. Jacqueline Shan, the CEO of PBG BioPharma, made a long-term strategic decision to enter the cannabi...Starting at €8.20